What is FMCG industry?

FMCG industry refers to a commodity sales industry with high consumption frequency, short use time, wide consumer groups and high requirements for consumption convenience. There are many and complicated sales channels in FMCG industry, and traditional formats and emerging formats coexist. The concentration of FMCG industry has gradually increased and the competition has intensified.

Fast-moving consumer goods refer to consumer goods with short service life and fast consumption speed. A new name is PMCG (packaging mass consumer goods). As the name implies, products are packaged into independent small units for sale, and the influence of packaging, brand and promotion on this category is emphasized.

Extended data:

Classification of fast-moving consumer goods:

1. Personal care products industry consists of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, footwear care products and shaving products.

2. Household care products industry, including fabric cleaning products based on laundry soap and synthetic detergent, household cleaning products based on dishwashing liquid, floor cleaner, toilet cleaner, air freshener, insecticide, mosquito repellent and polishing agent.

3. Brand packaged food and beverage industry, consisting of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water and brand-name rice candy.

Fourth, the tobacco and alcohol industry.

Reference: Baidu FMCG Encyclopedia.