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What are the basic attributes of consumer demand in traditional marketing
1, functional attributes: the main purpose of consumers to buy products or services to meet their own practical needs, these needs are the basic needs of life, such as food, clothing and housing, or specific needs, such as transportation or recreational facilities.
2. Psychological Attributes: Consumers' psychological motivations and expectations for purchasing a product or service, these attributes include personal preferences, brand image, self-expression and social identity. Consumers are often influenced by these psychological attributes when they buy a product or service.
3. Social attributes: consumer decisions are usually influenced by the social environment and others. Consumers consider factors such as social status, group identity and social pressure when purchasing a product or service. Factors such as social media and word-of-mouth marketing also have an impact on consumer demand.
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