The difference between online advertising and traditional advertising

Judging from people's behavior, there is no difference. They all say that their brands and products can be accepted by the expected audience through visual, auditory and even tactile forms, thus expanding their brand awareness or product sales.

If we want to say the difference, we should start with what is Internet advertising or traditional advertising.

I think traditional advertising can't be called "tradition", mainly to avoid derogatory terms. So-called: TV, radio, elevator, building, high-speed paper media, video and other forms of advertising, this kind of advertising has the advantages of: wide display space (of course, depending on the placement location), but it can not achieve the vertical placement of the crowd and effective tracking of the placement effect (this shortcoming is consistent and has plagued advertisers for decades);

Emerging Internet advertisements can be placed vertically and finely according to the characteristics of crowd portraits at different sites through its unique point tracking mode. For example, my products are for children aged 4-6. You can send them to children of these ages or their parents as required. And you can observe the visitors, traffic and purchases brought by each advertising space.

These are some differences between so-called Internet advertising and traditional advertising.