Why didn't the Internet eliminate traditional industry intermediaries?

The internet can't eliminate traditional intermediaries at all!

1. The essence of the Internet is that it is a tool to improve efficiency. Let's think about it. Did the car disappear when the steam locomotive appeared? No, it may have been reduced, but it has not been fundamentally eliminated.

What is the essence of intermediary? The answer is to use information asymmetry to earn the difference. Of course, there may be additional services to improve the quality of the intermediary.

2. The appearance of the Internet has greatly improved the way, cost and efficiency of the audience to obtain information, but the marginal cost will never become zero, which makes the traditional intermediary have room for existence.

Because, although the Internet is popular, it can't solve the following problems: it is inconvenient for the elderly, the information technology equipment in remote areas or cities is not popular enough, and the security of the network also makes many people distrust network information.

3. The existence of offline intermediaries is far superior to the advantages of the Internet, and that is experience. Because of the virtual nature of the network, it can't give users real feelings, which has become one of the reasons why the Internet will never eliminate offline intermediaries.

In addition, with the accelerated pace of social life, people have put forward higher requirements for service quality while enjoying convenience. Respondents believe that service is an important part of intermediary, and service problems can never be solved online, which is one of the important reasons for the existence of physical stores. Even some people who are short of time, as long as the quality of service provided by the intermediary is reliable, regardless of cost.