Traditional Culture Encyclopedia - Traditional virtues - Why are online celebrities so common? What is the reason?

Why are online celebrities so common? What is the reason?

The deep-seated reasons for the rise of network celebrity economy mainly include the following points:

First of all, after transforming into an online celebrity, you can make money and become famous. Many people used to follow the rules, and some people were very grassroots. Although they have some advantages, such as good looks, singing, dancing and acrobatics, these skills are basically hidden in life, and most people are overwhelmed by life, such as marriage, family, children, mother-in-law, survival and other issues, and their skills have nowhere to play. But through live broadcast, these hidden parts can be played out. For ordinary people, as long as others are a little better than themselves, they will feel very powerful, and the price of the reward itself is not high, maybe only one or two dollars, ranging from tens to hundreds of dollars. This money is not much. With the encouragement of the anchor or the audience, it is inevitable to join the reward army.

Accordingly, the anchor can make money through live broadcast. As for earning more and earning less, it depends on the ability and luck of each anchor. If you meet a local tyrant audience, you may earn a lot of money overnight. There were not so many anchors in the early days, so there were more opportunities to "share the cake". Although there are more anchors now, the anchors themselves are growing and gradually learning some survival skills.