The influence of festival planning

For thousands of years, there have been thousands of traditional, ethnic, folk, religious and statutory festivals in China, which have had a great influence. Especially since the reform and opening up, modern festivals such as Ice and Snow Festival, Food Festival, Mountaineering Festival and Oktoberfest have sprung up in the motherland, showing the infinite charm of Chinese culture. "Festival economy" has become a delicate and charming flower, blooming in the soil of the city and being nourished by economic activists and consumers. It may be a brand-new "begging festival", or it may be a "Thanksgiving Day" in another sense, or it may be a colorful "clothing festival". Are they roses or poppies? Do they give people fragrance at the moment of blooming, or do they cover their noses? This will largely depend on the holiday planning. A festival is often a large-scale activity that integrates many factors such as culture, society and economy, so the festival planning must fully consider the market demand. This demand mainly includes people's cultural, leisure and health needs, as well as the business needs of businesses. In history, traditional festival activities are spontaneously participated by the people, and the main body of planning is the people. Modern festival activities are often organized, and the planning subject is mostly festival planning service organizations, and the organizing subject is mostly the government. The government pursues the maximization of social interests, enterprises pursue the maximization of profits, and individuals consider the maximization of their own or family interests. The folk imagination is great, and the passionate and lasting festivals are full of anti-restraint and anti-reality cultural atmosphere, such as carnival and tomato festival. The natural catharsis and relaxation bring happiness to people, and the participatory happiness of collective activities can eliminate the estrangement and indifference between people, such as the Water-splashing Festival of the Dai people, where people splash a kind of sustenance and a kind of wish on each other. Therefore, in order to make the activities deeply rooted in people's hearts, we must draw on the strength of more people. Ordinary people have many good suggestions, but when they reach the ears of government decision makers, there will be a lot of "information loss" or "information distortion" The main planners and organizers of festival activities should listen to the opinions of the people and get in touch with them more widely. Only in this way can we get more extensive support and participation and make the festival a blooming rose.