Traditional Culture Encyclopedia - Traditional virtues - What is a "PR" position?

What is a "PR" position?

"PR" stands for Public Relations Manager. A PR manager plans and directs public relations programs to create and maintain the company's public image.

Tasks:

1. Identify key customer groups and focus groups, and determine the best way to deliver publicity messages to them.

1.Establishing goals for raising funds and developing policies for the collection and protection of contributions, as well as for the expenditure of the corresponding funds.

3. Organize interesting and effective press conferences, prepare information for the media, and develop and maintain a company Internet or intranet page.

4. Developing and maintaining the company's corporate image and identity, including the use of logos and marks.

5. Manage communications budget.

6. Foster relationships with customers, or between different parts of the company (e.g., between managers and employees, or between different departmental offices).

7. Managing special projects, such as launching contests, introducing new product launches, or company sponsorship of other events to gain public attention, rather than through direct media advertising.

8, draft speeches for the company's chiefs and arrange receptions and other forms of contact for them.

9. Assigning, supervising and evaluating the activities of public relations personnel.

10, evaluating the compatibility of advertising and promotional programs with the activities to which public relations is committed.