SWOT Analysis of Wal-Mart

Student:

1. A famous retail brand, with a good corporate and brand image, can experience "one-stop" service when shopping;

2. Good quality and low price;

3. Fair price every day, diversified products, powerful logistics system and leading IT technology;

4. Humanized management, corporate culture attaches importance to human resource management and regards employees as partners and outstanding talents;

Have the best suppliers in the world and get better prices through their own large-scale procurement.

Female:

1. The control is not strong enough;

2. Due to the diversification of products, it is relatively inflexible compared with competitors with other concentrated products, covering clothing, food and other departments, and its competitive disadvantage is obvious;

3. Not global enough. At present, only a few countries have opened their markets.

o:

1. Cooperate with other international retailers through acquisition, merger or strategic alliance;

2. Focus on specific markets, such as Europe or Greater China.

t:

1. is called the catch-up target of all competitors;

2. Globalization strategy makes it possible for it to encounter political problems in the countries where it operates;

3. The cost of various consumer goods tends to decline.