Traditional Culture Encyclopedia - Traditional virtues - What are the types of trademarks?
What are the types of trademarks?
Types of trademarks can be divided in different ways. According to the use of trademarks, they can be divided into commodity trademarks and service trademarks; according to the management of trademarks, they can be divided into registered and unregistered trademarks; according to the motivation of the user, they can be divided into joint trademarks and defense trademarks; according to the degree of social influence of trademarks, they can be divided into ordinary trademarks and well-known trademarks. Generally, according to the structure of the trademark is divided into the following types: (1) Text Trademarks: Text trademarks are trademarks consisting of words, and text trademarks include: Chinese characters; minority characters; and also foreign characters. Characters are not divided into fonts, cursive; line, clerical; seal script are all available. Foreign characters are part of one kind of characters, including horizontal characters and straight characters. Different characters can be used in combination, but the trademark shall not use the common name of the product and the words prohibited by law, for example: you can not use the trademark "battery" on the battery, because the use of the common name of the goods will not be significant. (2) graphic trademarks: image trademarks are trademarks composed of graphics, graphic trademarks used by the graphics cover a very wide range of unlimited changes in space and easy to express the visual appearance, such as: flowers and trees; the sun, moon and stars; mountains and rivers; fairyland fame and so on. Graphic trademarks are not subject to the limitations of language and text, regardless of the use of what language, text of the country or region, people as long as the literacy chart, you can recognize the trademark, simple and easy to understand. (3) Alphabet Trademarks: Alphabet Trademarks refer to the smallest writing unit of Pinyin or Zhuyin symbols, including: Hanyu Pinyin characters; foreign letters, such as: the English alphabet; the Latin alphabet and other components of the trademark. Generally a single letter due to the lack of distinctiveness, can not be used as a trademark, must be more than two letters can be a trademark. (4) numerical trademarks: numerical trademarks are composed of Arabic numerals or Chinese capitalized numerals. A numerical trademark must have more than two numbers to be a trademark. (5) Three-dimensional logo trademark: three-dimensional logo trademark is also known as three-dimensional logo trademark, which refers to the three-dimensional object with the length; width; height of the three measurements of the logo, which is different from the performance of the trademark on a plane, but in a three-dimensional material form, this form can be found in the shape of the goods, but also in the containers of the goods or other places. (6) Color combination trademark: color combination trademark refers to the trademark composed of different colors, the unique and novel color combination not only gives people a sense of beauty, but also has the distinctiveness, which can play the role of indicating the product or the source, and also play the role of distinguishing between the producer, the operator and the service provider. (7) combination trademark: combination trademark is composed of two or more elements of text, numbers, letters, graphics, three-dimensional signs and color combinations of the same or different arbitrary combinations, combination trademarks integrated text trademarks, graphic trademarks, three-dimensional trademarks or color trademarks between the different characteristics of the text, graphic trademarks, color, type, vivid and compelling image, easy to identify.
- Previous article:Korean and Japanese are deeply influenced by China culture. Do they have the Spring Festival?
- Next article:Where to learn fashion design?
- Related articles
- How to make noodles with mixed soup in Northeast China?
- How to restrain miscellaneous bacteria by traditional fermentation process
- What are the contents of Sichuan traditional culture?
- Dragon Boat Festival in Minxian Essay
- Bonfire party activity planning program
- What's the telephone number of Landvance Lighting Co., Ltd.?
- A story reflecting the national spirit
- The structure of the ice cellar. What is the structure of the ice cellar?
- Kindergarten rainy season lesson plan
- State Administration of Traditional Chinese Medicine issues guidelines for home Chinese medicine intervention for people infected with the new coronavirus