Several types of distribution channels

Distribution channel refers to "the way to directly or indirectly transfer ownership when products are transferred from producers to final consumers or industrial users." Let's talk about several types of distribution channels.

0 1 Direct distribution channels are in the form of producers and users. Direct selling channel is the main type of industrial product distribution. For example, large-scale equipment, special tools, products with complex technology and special services are all directly matched, and some consumer goods also adopt direct matching type.

Personal distribution channel structure. In other words, the traditional distribution channel is a sales network composed of production enterprises, wholesale enterprises and retail enterprises, and the relationship is loose. Members (enterprises) are independent of each other, and the relationship between them is maintained through the conditions of buying and selling. Each of them negotiates with each other. If the conditions are right, there will be a business relationship. If they are not suitable, they will act alone.

Horizontal channel system, also known as * * * marketing channel relationship, refers to the horizontal joint development of new distribution channel system by two or more companies in marketing opportunities. Its characteristic is that more than two companies form a new organization through horizontal alliance, give full play to their respective advantages, and realize the effective and rapid operation of the distribution system. This is actually a horizontal joint operation. The purpose is to exert synergy or avoid risks in resources through concerted efforts.

Managerial vertical distribution channel structure refers to the channel structure formed by the large scale, strong strength and high reputation of the company, which attracts a large number of retailers to cooperate. This structure is not based on ownership, but mainly depends on the marketing company itself. Foundation and influence composition.