Comparative case of traditional marketing concept and modern marketing concept

It can be said that the essence of marketing has not changed. If we go back to the primitive society, we are still doing business, but the channels are getting richer and richer. We take firewood and bacon as examples.

1. Traditionally, consumers are relatively concentrated or relatively small. The expansion of marketing mainly depends on major supermarkets, and consumers have to go through agents to buy homes.

2. Modern times are different. Producers can directly face consumers, and consumers can enjoy delicious bacon through online payment at home, without going through agents or even going to the streets, because the channels are no longer traditional.

3. However, the consumer audience that marketing ultimately faces will not change, so it is only a form to study consumers more.