How to combine traditional market and online market, and what skills are needed? ...

With the rapid development of information technology, the popularity of the Internet and the sharp increase in the number of people surfing the Internet, the network economy has become a new economic form, and the following network marketing has quickly become a new marketing method. In today's economic situation, network marketing and traditional marketing are not substitutes for each other, but exist for a long time as different marketing methods in the same economic environment and finally merge. This paper will reveal that the complementary integration of online marketing and traditional marketing will still be the best choice for enterprises from the perspective of the development status of online marketing.

First, adjust the content combination of the questionnaire to attract visitors. Because online research can adjust and modify the contents of the questionnaire at any time, it can realize the combination of different research contents. Consumers have different interests in different factors, so we should pay attention to adjustment and judge which ones consumers are most interested in and concerned about.

Second, monitor online services. Researchers can use online monitoring service to know what kind of enterprise websites and product homepages visitors mainly visit, and make a preliminary estimation and judgment on customers' product preferences and regional distribution through statistical analysis.

Third, pay attention to customers in a targeted manner.

1. If the e-mail of customers or potential customers is obtained through the Internet or other channels, researchers can directly send the e-mail to customers and conduct interviews and research on it.

2. Win visitors with the differentiation of web content.

3. Combination of traditional market research and e-mail.

4. Grasp the market information through online auction of products.