What method is used for pricing Hanting hotels

Differential pricing method. Hanting hotel chain differential pricing is usually implemented in the following four ways:

1, based on customer differences in differential pricing. Mainly based on the different nature of customer consumption, the level of consumption and different consumption habits, to develop the price corresponding to it. For example, the price difference between members and ordinary customers consumption discounts, price differences between special occupations and other occupations, price differences between new and old customers, etc., based on the customer's different consumption ability and consumption needs and generate different prices.

2, based on product differences in differential pricing. The cost of different products of the same quality, companies do not price according to the proportion of different costs, but according to the different appearance, style pricing. The fundamental reason for differential pricing of products is that different styles and styles have different appeal to consumers. For example, in the decoration style, ordinary room and zero-pressure room in two different packages, although the connotation and quality is exactly the same, the price difference is very large. Select the price of king-size bed rooms with different decoration styles in Hanting Chain Hotel S Branch in Baoding on the same day as an example: ordinary king-size bed room (door price) 209 yuan, senior king-size bed room (door price) 239 yuan, zero-pressure king-size bed room (door price) 259 yuan.

3, based on different geographic location of the differential pricing. This pricing difference is mainly due to the different regions, making the same product in different regions set different sales prices. For example, the price of first class and economy class of airplanes, the ticket price of concerts in different areas, the difference between different neighborhoods of hotels, and the difference in room rates in different cities. Below we select the average price of the door price of Hanting chain hotels in Beijing, Shijiazhuang and Baoding on May 1, 2019 for comparison, as shown in Table 2. From Table 2, we can see that the Hanting hotel chain also carries out different pricing for different cities with different levels of economic development, the level of tourism development, and the personnel mobility ratio and other factors. The hotel room rates in first-tier cities are generally higher than those in second- and third-tier cities; the hotel room rates in cities with better development of tourism industry are generally higher than those in cities with weaker development of tourism industry; and the hotel room rates in cities with larger staff mobility ratio are generally higher than those in cities with smaller staff mobility ratio. For example, if Beijing has a high level of economic development, a good level of tourism development, and a high turnover rate, it will adopt high pricing, and hotel prices will generally be high; conversely, it will adopt relatively low pricing. This not only can take into account the level of economic development of more backward cities per capita consumption level, but also allows the hotel from the consumption level of higher cities and consumer groups to obtain a higher profit income.

4, based on time differences in differential pricing. In daily life can often be seen, the same product in different periods of time the utility is completely different, the customer demand for the product is also different. In times of high demand, we can choose to increase the price to obtain greater profits. Conversely, in the period of low demand, we can use the method of lower prices to attract more customers, in order to achieve the situation of thin profits and high sales.