Under the background of the overall transformation of retail industry, what has e-commerce brought to physical retail?

The introduction of e-commerce has had a great impact on the business environment of enterprises. The huge and open environment of e-commerce will change the market structure: enterprises can use the Internet to publish advertisements, conduct online market research, exchange information and conduct online marketing. The network can be used to strengthen the contact with upstream and downstream manufacturers, thus changing the interactive mode of procurement and sales; You can look at samples, talk about prices, sign contracts and pay prices through the Internet, and rely on the Internet for two-way interactive communication with customers to increase mutual interaction and understanding and enhance customer loyalty and purchasing power. E-commerce has changed the traditional business structure model and made it more suitable for the network economic environment.

E-commerce provides new market opportunities for SMEs.

Through e-commerce network, enterprises can publish their own product information, publicize image materials related to enterprises, and launch information web pages to meet customer needs; Through surfing the Internet, we can keep abreast of customers' consumption and competitors' situation, find new business partners and business opportunities, and open up new development space. Small and medium-sized enterprises can promote their products to potential customers all over the world through e-commerce network, thus expanding the market indefinitely and providing new market opportunities for small and medium-sized enterprises. ?

Reduce the sales and operating costs of enterprises.

In the past, the traditional sales model was that salespeople usually contacted customers by phone or door-to-door, which could only reach a small number of customers. Therefore, with the expansion of enterprise scale and the increase of customers, the sales of enterprises have to be strengthened. With the emergence of e-commerce, enterprise personnel can have many new customers as long as they sit in front of the computer, without spending too much on travel expenses and telephone charges, because sales personnel can completely sell enterprise products online, and their sales channels are diverse, efficient and convenient. Compared with before, it is more efficient, customers can get more product information and choices, and enterprises do not need too much sales and operating costs. E-commerce can shorten the procurement cycle and improve the sales channels and capabilities of enterprises.