How to treat the transformation from traditional enterprises to Internet marketing?

Under the background of upgrading the traditional industrial structure, network marketing is one of the important contents of upgrading and transformation, and it is also the choice to adapt to the development of the times. Compare the information construction schemes of the system (Internet of Things, cloud computing, big data, artificial intelligence, etc.). ), network marketing can quickly bring incremental benefits to enterprises, and it is also a realistic choice for SMEs.

For traditional industries, network marketing needs to start from three aspects:

First, the construction of network marketing platform. Network marketing must first have a platform, with which marketing activities can be carried out. The principle of building an online marketing platform is that "big enterprises set up a platform and small enterprises sing opera". For traditional enterprises, it is a more realistic choice to make full use of the existing large-scale Internet marketing platform. In addition, the platform construction needs to be gradually enriched according to the actual situation of the enterprise itself, and it can start with the construction of various small programs.

Second, build an online marketing team. Network marketing is very different from traditional marketing. Network marketing needs the ability to integrate network resources, at the same time, it can formulate marketing strategies in line with the current network environment and effectively use the traffic of major Internet platforms. Therefore, it is very important to establish an online marketing team.

Third: product design. To carry out network marketing, we must have targeted product design. Different product designs are aimed at different user groups, so we must be able to design targeted products according to the current network user groups. For example, a considerable number of current network users are single, so the development potential of single-person products is relatively large. Judging from the current market feedback, the growth rate of single-person products is obviously faster than the overall market performance.

The development of network marketing can not only bring new profit growth points for enterprises, but also promote the structural upgrading of enterprises, so that traditional enterprises can gradually complete the transformation of digital operation mode. From this perspective, network marketing is also a better entry point for industrial upgrading.