What are the offline and traditional promotion channels of App, and what are the benefits?

App promotion methods are divided into online promotion and offline promotion.

Online promotion:

First, aso optimization, increase the download volume.

Online in major Android markets.

1. For example, in An Zhi, Lenovo, Xiaomi, Huawei, etc. Sogou has a special topic every week, so you can apply. They are all free, and there are activities in every Android market.

2. Change the quantity: use app store and CP to change the quantity. In short, you can change the quantity of products that can be promoted.

At present, the mainstream platforms are organized as follows:

Download markets: Android, Machine Front, An Zhi, Application Exchange, 9 1, Wood Ant, N Duo, Youyi, Anji, Liu Fei, etc.

App Store: Google Store, Xiaomi Store, Samsung Store, Meizu Store, Lenovo Developer Community, oppo App Store, etc.

Big platforms: wostore, Tianyi Space, Huawei Smart Cloud, Tencent Application Center, etc.

Clients: pea pods Mobile Wizard, 9 1 mobile assistant, 360 mobile assistant, PP mobile assistant, synchronous push, etc.

Brush list promotion

This promotion is an informal means, but it is very popular in China. After all, most Apple mobile phone users will use the App Store to download apps. If your APP is directly in the front position, of course, you can quickly get the attention of users and get a higher real download volume.

However, due to the suspension of the list recently, the cost has risen sharply. Whether this method is feasible depends on the product and price ~

Second, soft promotion.

Method four, news promotion

News is the cheapest means of network promotion. Writing a press release can be published to 100 mainstream news portals, and the cost is 1 10,000 to 20,000 yuan. After these websites report together, there will be more websites to choose from. If your title is horizontal enough, it will be a fire.

Many large international companies that do not advertise on the surface are secretly spending money on this promotion method.

Job promotion

The experience is as follows:

1, no more stickers, but the essence. Many people like to hire the water army to make hair, which has no effect. It is better to work in one position for a whole year.

2. Do not advertise and share secretly. Never in the form of advertising, but in the form of sharing by netizens, make an essence post, which will appear in front for a long time, so as to obtain the most ideal effect.

Weibo marketing

Everyone watches Weibo on their mobile phones every day. If you find a fun APP on Weibo, you can easily download it, so if Weibo is well promoted, you can still get a good click rate. How to do it well?

APP introduces Weibo's content writing and suggests the following:

1. Direct download link: click it and go directly to the download page in the APP Store.

2. The content should clearly list the benefits of the APP and download it because of the benefits.

3. It is best to cooperate with multiple groups of pictures and videos, and then you can quickly understand the APP before downloading.

As for the promotion of this article in Weibo.

1, prize-winning activities

2. A lot of forwarding

offline promotion

1. Cooperate with mobile phone manufacturers to pre-install mobile phone software.

2. Award-winning registration or installation encourages everyone to download and install applications.

3. Banner ads