How about starting a real economy now? Are there any good projects?

Recently, some netizens asked why the real economy and small enterprises are becoming more and more difficult to do. Many people who quit their jobs and started businesses around them have to stop and quit after several efforts because of long-term business losses. In this regard, experts believe that it is indeed a fact that it is getting harder and harder to open a physical store. But if you still don't have enough to eat in a small business, it must be your own ability. It is not unusual for someone to set up a stall to sell breakfast or lunch boxes, and it is not uncommon to earn tens of thousands of yuan a month.

We believe that the real economy and small enterprises are indeed much more difficult than in the past, which is mainly caused by the following reasons: First, the domestic economic environment is not good. For export enterprises, due to the impact of international trade friction, foreign trade orders have decreased, resulting in insufficient start-up, and enterprises have to lay off employees and reduce wages. The decline of real enterprises has far-reaching adverse effects on employment, consumption and investment. At the same time, due to the depreciation of RMB exchange rate, the price of domestic imported raw materials has risen, which has also squeezed the profit space of manufacturing enterprises.

Second, the real economy and small enterprises have high operating costs. Small businesses need to go through various procedures to start business. Entity enterprises should pay taxes according to regulations, and also pay employees five insurances and one gold. This may not be too much pressure when the economic situation is good and the business is booming, but when the economy is depressed, relatively high taxes and paying five insurances and one gold for employees are all heavy pressures for enterprises. Although this hidden cost varies from place to place, it makes the entity feel that the business cost is too high.

Third, high housing prices and high rents are even worse for physical stores. Even if you want to open a fruit shop in Shanghai, renting a facade room costs at least 10 thousand yuan a month, but the profit of doing a physical store itself is meager. If there is little passenger flow, you can only close the door. In addition, Huawei people complained about the high housing prices in Shenzhen two years ago, which led to an increase in land prices and an increase in employees' income. In order to save costs, Huawei had to move its production base and R&D center to Songshan Lake in Dongguan. Even technology companies like Huawei feel that housing prices in Shenzhen are too high, let alone ordinary entities and small business people.

In addition, high housing prices and high rents have led to a sharp drop in the monthly disposable income of urban residents, and most families can only maintain their daily basic expenses because of the flow of funds to banks, developers and real estate speculators. When the monthly disposable income of residents drops sharply, the consumption power is very fragile, and domestic demand will certainly not expand, which will have a great impact on the real economy and small enterprises. In the past, people had less pressure to repay loans and rent houses, so they could have more income for consumption. Now the pressure is heavier, and everyone stops spending. When the consumer market fails, it is naturally difficult for small enterprises and the real economy to do so.

Fourth, the impact of e-commerce. In the past, the probability of survival in the real economy or small enterprises was higher. Now that e-commerce has come, it has brought a huge impact to the real economy and small enterprises: on the one hand, in the era when there was no e-commerce, commodity prices were opaque, and people who might be small enterprises and entities were still profitable. Now all commodity prices are transparent online, and profits will be thinner. On the other hand, even if entities and small businesses promote their products online and open online stores for sale, the promotion cost is very high for e-commerce platforms such as Taobao, JD.COM and Pinduoduo, or they make money at a loss.

Fifth, the homogenization competition is fierce, which has reached a white-hot level. People in China usually have a custom. They see which industry makes money, and everyone does it. A few years ago, Wenzhou people went to open a supermarket. Later, everyone went to make fruit shops, clothing stores and small restaurants. As a result, there are more than a dozen small restaurants in one street, as well as several fruit shops and supermarkets, and clothing stores are numerous. In the homogenization competition, there is no characteristic, and the result can only be the survival of the fittest. Therefore, it is generally felt that it is more and more difficult to do business and small business.

The real economy and small enterprises are not easy to do, which is not only related to the current economic environment and the high hidden business costs borne by enterprises, but also related to the impact of rising rents and the rise of e-commerce platforms. The homogenization competition is becoming more and more serious. Therefore, if the real economy and small business people want to survive and become stronger and bigger, they must have their own characteristics and go out of their own way. If starting a business is just to compete with others, the probability of winning will certainly not be great.