How about the trend of the jewelry industry

With the continuous development of the domestic economy and the rapid growth of national income, women's demand for jewelry is increasing. According to the analysis of "Forward-looking China jewelry industry operation mode and investment risk analysis report", the demand of China's jewelry industry in 2015-2021 will maintain a growth rate of about 10%, and by 2021, the demand scale of China's jewelry industry will reach 490.8 billion yuan.

And look at the jewelry industry in the past few years, by the shrinking of external demand, domestic demand market is not mature, market competition is becoming increasingly fierce and other factors, the jewelry industry continues the overall lighter trend. But challenges and opportunities co-exist, jewelry industry's greater potential for development makes the industry full of investment opportunities, so to fully grasp the future development trend of the industry.

One, jewelry accessories. Currently accessories gradually to jewelry, accessories to the direction of interpretation. Accessories is a major area of the future development of the fashion industry, the future development space is huge.

Two, jewelry branding. Today's market has been polarized. On the one hand, there is research and development and production capacity of large enterprises, and has a high brand awareness, such enterprises in today's environment, sales still maintain a high growth. On the other hand, most of the small and medium-sized jewelry enterprises, by the impact of the external market, as well as their own competitiveness, profits continue to decline.

Three, jewelry e-commerce. Most of the jewelry enterprises have their own e-commerce team.

Four, market segmentation. At present, the industry segments of the market emerging brands are still emerging. The market is gradually being cut, the pattern of segmentation is highlighted. This will also be a development trend of the popular jewelry industry in the future.