How to help different consumers recognize the problem

Based on the five levels of needs, can be divided into five consumer markets: 1. Physiological needs → to meet the lowest level of needs of the market, consumers only require products with a general function 2. 3. social needs → to meet the "social" requirements of the market, consumers are concerned about whether the product helps to improve their social image 4. respect needs → to meet the requirements of the product is different from the market, consumers are concerned about the significance of the product 5. self-fulfillment → to meet the products have their own judgment standards of the market, consumers have their own fixed brand level of demand, the higher the consumers are, the less likely they are to be satisfied with the product. The higher the level of demand, the less likely the consumer is to be satisfied.

Consumer behavior refers to the various actions taken by consumers to acquire, use, and dispose of consumer goods or services, including the decision-making process that precedes and determines these actions. Consumer behavior is closely linked to the exchange of products or services. In the modern market economy, enterprises study consumer behavior is to focus on the establishment and development of long-term exchange relationship with consumers. To this end, it is necessary to understand not only how consumers acquire products and services, but also how consumers consume products and how products are disposed of after use. This is because the consumer experience, the way consumers dispose of their old products, and how they feel about them all affect the next round of purchases, i.e., they have a direct impact on the long-term exchange relationship between the company and the consumer. Traditionally, research on consumer behavior has been focused on the acquisition of products and services, while research on the consumption and disposal of products has been relatively neglected. With the deepening of the study of consumer behavior, people are more and more y aware that consumer behavior is a whole, is a process, acquisition or purchase is only a stage of this process. Therefore, the study of consumer behavior should not only investigate and understand the evaluation and selection activities of consumers before acquiring products and services, but also pay attention to the use and disposal of products after acquiring them. Only in this way will the understanding of consumer behavior tend to be complete.

The environmental factors that affect consumer behavior are mainly: culture, social class, social groups, family and so on.