On the development of traditional mass media from the perspective of communication skills and communication objects

With the popularization and development of radio technology and Internet technology.

1, radio and television era (middle and late 20th century-265438+early 20th century): The invention and popularization of radio technology and radio and television technology made the traditional mass media enter the radio and television era. Communication skills have become more diverse. In addition to all kinds of words and pictures, multimedia elements such as sound and video has been added. The target of communication has gradually expanded to rural areas and some remote areas with a vast territory and few people.

2. Digital network era (since 265438+ entered the 20th century): With the rapid development of Internet technology and the popularity of global networks, traditional mass media has entered the digital network era. Communication skills are becoming more and more diversified and advanced, including words, pictures, audio, video, interactivity and other elements. The target of communication is also wider, covering all aspects of society, especially young people.