E-commerce era, how do major enterprises carry out e-commerce operations?

One is online + offline, omni-channel integration: its essence is the reconfiguration of marketing and channel links by Internet tools, the use of platform entrances and other close to the user, broaden the sales channels, and through big data, social networks, etc. to achieve precision marketing, which is the initial level.

The second is C2B, user-centered efficient supply chain: its essence is the reconfiguration of the supply chain by Internet technology, that is, the use of the Internet's efficient supply and demand matching capabilities, so that the user is involved in product design and R & D, to achieve customization on a large scale; the consumer is no longer a passive recipient at the end of the industry chain, but has become the dominant player in the industrial change.

Third is the reconstruction of the enterprise value chain by Internet thinking: it means the comprehensive integration of enterprise structure, process and business philosophy with Internet thinking, which is also the most essential level of O2O. For enterprises that can understand the essence of traditional business and have Internet thinking at the same time, O2O transformation will mean a new round of value revaluation.