What's the difference between traditional marketing and Internet marketing?

Generally speaking, network marketing is a branch of marketing, the application of marketing theory on the Internet and e-commerce platform, and the perfection and development of marketing theory. From this point, we can see that the biggest difference between the two is that online marketing is a marketing activity carried out on the Internet by using the Internet, while marketing is a marketing activity carried out in the real market.

The difference between network marketing and traditional marketing, network marketing is a marketing activity based on the Internet, and its difference from traditional marketing is mainly manifested in the following aspects.

1. Different marketing environments

Marketing is based on industrial economy, while network marketing is based on network economy, network technology and modern communication technology outside industrial economy. Based on network communication technology, network marketing realizes the informationization, automation and globalization of enterprise marketing activities through the Internet and enterprise internal network, and eliminates the time and space restrictions in traditional marketing.

2. Different target markets

In traditional marketing activities, the choice of target market is mostly aimed at specific consumer groups. The target market of network marketing is more individual demanders. Enterprises collect a lot of information through the network, understand the different needs of different consumers, seek business opportunities from each consumer, formulate corresponding marketing strategies for each consumer, and provide personalized products or services.

3. Different marketing strategies

Network marketing is to carry out marketing activities in a virtual environment. Customers can only know the product information through the network, but can't intuitively feel and try it out. Therefore, in marketing strategy, enterprises must also design products and product displays according to the requirements of virtual environment, and formulate corresponding marketing strategies.