What are consumer values?

Consumption view is the guiding ideology and attitude of people towards their disposable income, and it is the orientation of pursuing commodity value. It is also the overall understanding, evaluation and value judgment of consumers on consumption objects, consumption behaviors, consumption processes and consumption trends when they are conducting or preparing to conduct consumption activities.

The formation and change of consumption concept is compatible with a certain level of social productivity development and social and cultural development. With the development of economy and social progress, people gradually abandoned the traditional consumption concepts such as self-sufficiency and Dont Ask For Help, and replaced them with new consumption concepts such as living within our means, saving time, paying attention to consumption efficiency and getting more spiritual satisfaction from consumption.

While the consumption concept is influenced by other factors, it also profoundly affects people's consumption behavior. Of course, the stimulation of consumption behavior is the result of the comprehensive effect of many factors, such as commodity itself, brand image, consumers' main consumption motives and consumption concepts, among which consumption concepts play a leading role.