Layout Design Knowledge

Layout design is the combination of various elements in an area, by visually organizing the various elements within the design area. The following is organized by me about the layout design knowledge, to provide you with reference and understanding, I hope you like it!

First, layout design knowledge? Introduction to layout design

Layout design is the combination of various elements in an area, by visually arranging the various elements in the design area to convey some kind of information, these elements include text, photographs, schematics and painting graphics, as well as a variety of colors composed of control elements. So how should we start layout design? Before we start designing a layout, we need to know what the message is, and then use that as a basis for determining the overall style of the layout. An excellent layout depends on the harmony of the object? Proper font size, line spacing, column width, and a perfect mix of colors and tones. Of course the choice of photographs and illustrations can also change the appearance of the layout to a great extent.

An easy way to try this is to separate all the design elements and look at them in their most basic visual form, which consists of text, simple lines, geometric shapes, and other free-form shapes. Then experiment with these elements in a specific area, moving the design elements around and testing their visual effects. You will get an idea of the visual scheme that each element can provide. In fact, the combination of each scheme has a certain connotation. And the combination of colors is also very delicate, bright colors represent youth, soft colors represent maturity; the combination of brown and cream symbolizes tradition, the red and green crash main represents chaos, in fact, the look and feel of the work you have designed has decided how the reader's reflection.

2. Layout design knowledge? The basic elements of layout design

The basic composition of the layout of the area are drinking contain the same four elements? Title, text, pictures, and the division of space. Of course, when faced with a specific design each image or paragraph of text can be seen as an element. You will need to decide which elements are essential and which elements you want to use to add creativity to your design.

For beginners, it is safer to start with as few design elements as possible. Many imaginative works succeed only because they make full and creative visual use of a limited number of design elements. First, consider how far you can take the design if you use only one element. Then add other elements slowly and carefully, and make sure that the element does not overshadow the design itself. Never use an element just for the sake of using it, and at all times weigh the contribution of the element to the overall design against whether it is worth introducing it into your design.

Three: Layout Knowledge? The use of color in layout design

1, the overall unity of the color

Unity and change, is the invariable theme of layout design? Unity is the dominant, table into a piece of the overall sense of change is subordinate to avoid one-sided monotony and rigidity. A magazine or a book should have its own color tone to reflect a magazine or a book of the media concept, market positioning and unique charm, in the reader's visual psychological impact.

The overall color tendency of the page should be based on the positioning of the page, style and content of the manuscript to determine, and then determine the main color. Generally speaking, the main color of the color in the layout of the color should account for 60% of the area, otherwise it can not be pressed version and can not be called the main color. On the basis of the main color, you can also match the color of the adjacent color system, giving people a harmonious feeling.

2, the diversity of colors

The color tone of the layout through a color to reflect, but can not be uniformly limited to a range of hues, should be based on the content of the change in color tendency, purity, brightness and combination of ways to foil and contrast the inner connection of the content, the formation of a change and unity of the tone of the colors. 4 &r;D +T

A layout that only uses the same color scheme, although the whole flush, but due to the monotony of the human eye stimulus and the fatigue of the color sense, it will give a person a kind of bland, boring feeling. Strong color contrast and appear hard, even harsh, but if the layout using complementary shades, and can be in the color of brightness and purity, area and layout on the proper handling, will produce bright, bright and harmonious, rich effect. This is to be done through the contrast of colors, such as hue warm and cold contrast, complementary color contrast, purity contrast, etc., to form the finishing touch.

The so-called ? Color contrast ? and ? color correspondence? refers to the color by the surrounding or adjacent to the influence of color and the phenomenon of change, such as gray on a red background with cyan, in the blue background with yellow; yellow and green close to the orange, and red close to the grass green; green and gold, light white with, can produce elegant, comfortable atmosphere; black or purple backing can make the yellow to reach the power of infinity. Color layout design, not only to take into account the color part and the non-color part of the color contrast effect, but also to take into account the color part and the color part of the color corresponding effect, through the contrast to enrich the layout.

For the use of color, we also need to grasp the good?

The use of color should also be mastered. That is, to emphasize the appropriate use of color, grasp a good principle, that is, less use of pure color, pure color refers to 100% saturation of a single color, pure color, bright and strong, clear and easy to remember, with a certain degree of strength and hardness, pure color with a good, can be turned into a gold, to play the role of the eye of the dragon. But pure color in the layout should not be used too much, too much pure color, such as the massive use of red, lemon yellow, green, blue, etc., will make the layout of the snake to add feet, it is boring. Some pages list some beautiful colors, the purity of some of the colors without chapter and verse stacked together, appear excessively harsh, hard, fiery, no main color, thus promoting the sense of beauty. A good layout should be careful and a small amount of pure color, more complex colors and sub-pure colors, such as powder green, lake blue, diamond blue, pale yellow and so on.

3.? White? The art of

The beauty of the blank, is to better support the theme, focus on the line of sight and expand the layout of the visual space level. Designers in dealing with the layout, the use of a variety of ways and means to guide the reader's line of sight, and give readers the appropriate visual rest and free space to imagine, so that it is visually relaxed.