New media writing: you must understand the eight key words

Many articles are talking about who has achieved financial freedom through writing, monthly income of several thousand or even tens of thousands of dollars, the amount of true or false for the time being, alone the ability to write new media in the current Internet environment is indeed an indispensable skill.

Now many companies and individuals have launched their own new media content, and writing positions have shifted from traditional paper media to new media platforms such as microblogging and microblogging.

Compared with traditional media, new media has two significant features: targeted and methodical .

New media writing is built on the basis of the characteristics of readers, for the continuous excavation of specific content; and new media writing can be quickly started by learning some writing skills to catch the reader's eye and attract readers to continue reading.

For example, those who often read WeChat articles will be familiar with the fact that the public number of the parent-child education category will almost exclusively push the content related to parent-child education, and will not suddenly send out a piece of health rumor, which is something that Dr. Clove will only do. The more specialized new media platforms will have their corresponding vertical areas, targeted.

There are also a variety of training courses on writing that are often seen, which also show that there are ways to learn how to write for new media.

If we start writing new media articles, there are eight keywords that we must understand: reader analysis, market segmentation, writing goals, reader interaction, rubbing hot spots, self-propagation attributes, stylization, multimedia.

Before writing, we must figure out the audience of our article. Depending on the audience, it can be roughly divided into two categories: private writing for individuals and public **** writing for readers.

Private writing is writing for a specific audience, such as writing a diary or letter. Public **** writing is writing for a specific group of people, for example, my article "New Media Writing: 8 Keywords You Must Know" is written for people who want to understand new media writing.

More often than not, the audience of public **** writing needs to be defined by the writers themselves: whether it is for children or parents, for men or women, for students or teachers, etc., the criteria for division are different, and you will get different audiences.

Nowadays, the background data of WeChat can give a general idea about the readers, such as gender and equipment.

Reader analysis is to prepare for segmentation. The difference between new media and traditional media is that traditional media target all groups, such as newspapers and TV programs basically do not target a specific small group to produce the corresponding program; new media, on the contrary, the user group must be segmented and narrow.

Reader analysis and market segmentation determines the direction of new media writing, if you want to build yourself as a media, we need to write around a fixed direction. Only by focusing enough on one area can you make enough of an impact.

The third characteristic of the new media is ''useful'', which we have to consider clearly before we put pen to paper, they write this side of the article in the end play a role in what.

Common uses of new media articles are divided into four categories, namely: content summary, knowledge points, values output and entertainment.

The four points are well understood, like my article, belongs to the content summary or knowledge points, there are some other dry articles belong to the same. Values output category is also very good to understand, through the story in the article to the reader to convey the writer's values (such as women to personality independence, etc.); and entertainment category is more common, whenever a star scandal, many public will flock to write about this matter.

The fourth characteristic of new media writing is that the interaction with readers is obvious, and the user's sense of participation is much stronger. You may find that sometimes the user's message is better than the article. Netease cloud music in this point is particularly obvious, users of a great pleasure is to listen to the song while brushing the comments, although it does not belong to the ranks of the new media writing, but it is worth the new media writers to learn.

Reader interaction in new media writing mainly consists of two aspects, one is to accept reader feedback, answer reader questions, so that readers have the feeling of being concerned and cared for; the second is to adjust their own content according to the reader's feedback, to provide more valuable articles.

I think that in terms of reader interaction, a lot of emotional numbers have unique conditions, on the one hand, you can solve the reader's questions and answer them to enhance the user's stickiness and loyalty; on the other hand, you can get information based on the process of communicating with the readers as a source of material for their future content output.

The fifth characteristic of new media writing is to rub hot spots. New media articles have a very strong timeliness, about only 24 hours, if an article does not cause people to read and pay attention to this time period, then after the General Assembly will not be discussed again. This is even more true of entertainment articles, where few people are bored enough to discuss the news that a celebrity cheated on their wife last year.

Dabbling in hot spots should also pay attention to the angle of entry, how to guide readers from the hot news into their own field of specialization, which is also a kind of art, in which the marketing of Durex is worth spending time to think and learn.

There is also a minefield of hotspot rubbing, not what hotspot can be rubbed casually. If it leads from someone's death to selling your own stuff, it's likely to be resented. There are also political red lines that should never be touched.

The sixth keyword in new media writing is the attribute of self-communication. A good self media article should be self-propagating attributes, only after the reader reads the article and spontaneously forward to spread the article, the article will be more likely to be seen by more people, which is also a very economical practice.

There are two types of motivation for people to forward an article, internal and external.

The external impetus is very common, it is coming to the Spring Festival, many people are forwarding the ticket link to their friends, asking them to help speed up, this is a kind of external impetus. There are other forms, such as forwarding lottery or other forms of incentives.

And the inner push force is the article's own communication, good articles come with communication properties. The inner push power allows the article to spread farther because good content can utilize the social connections on new media to influence people at a deeper level.

The articles with self-propagation attributes are generally of the following types:

1, credible in the exclusive news breaking

2, dry articles

3, revealing articles

4, chicken soup articles

5, legendary stories

6, highlighting the values of the articles

Here also to give the science of a small concept called ''emotional arousal'', simply put, by awakening a certain emotion in people, to motivate people to generate social communication. In other words, as long as your article triggers a specific emotion in people, it will increase the number of retweets of your article. The higher the level of emotional arousal, the stronger the motivation for people to spread their behavior.

The seventh keyword in new media writing is stylization.

The stylization of new media articles can be divided into two aspects, typographic form and article content.

Some public numbers have a very distinctive article layout, such as a fixed color scheme and a series of illustrations, which can be recognized by familiar readers at a glance.

In terms of content, I don't know if you have such an experience, reading an article feels familiar, flip back to see the author, and sure enough, I've read his articles before. For example, Mo Yan and Yu Hua, their respective styles of writing are so distinctive that those who have read them recognize them at once.

In fact, stylization is quite a difficult thing to imitate, and must be supported by a solid writing foundation, such as how to collect information, how to practice narrative methods, and how to master the logic of the line.

The eighth keyword of new media writing is multimedia.

Compared with the traditional paper media, the form of new media writing is richer, no longer simply a combination of text, but also increased video, audio, pictures and other content. An article can be accompanied by pictures, music, video, various forms of layout, animation effects and so on.

The emergence of multimedia has enriched the expression of the article, but also more in line with the readers now like to read pictures, like the demand for content with characteristics. New media writing and traditional paper media article layout also have different ways, for example, the traditional paper media layout requirements of the first line either fixed frame or the first line indented two characters, and now many self-media articles like to center the layout to short sentences and multiple paragraphs to achieve the article content of the quick turn.

The above are the eight keywords of new media writing, which do not exist independently, but are interdependent and dependent on each other. Writing is not a thing that can be accomplished overnight, it requires constant persistence and learning, on the one hand, we must accumulate material in order to achieve the pen when there is something to say; on the other hand, we must also learn some writing skills, so that there will be something to say. Everyone's understanding of writing is different, everyone is a unique writer and reader, as long as you follow the steps, in a direction that has been working hard, there will be a rewarding day.