What is national culture?

There is no fixed form of national culture, sometimes referring to China's ancient utensils and costumes, poems and essays, sometimes referring to national musical instruments and elegant music traditions, and sometimes referring to the Jianghu imagination formed in martial arts literary works, all of which are inevitably integrated with the factors of world popular culture such as Japanese animation and gentle wind music.

There are two main lines in the spread of national culture and the flow of community members. They "into the pit" because they like the national culture itself, or like a certain subculture, and then contact and like the branch of national culture in that subculture. From these two contexts, there will be an expanding history of into the pit.

Chinese characters and national customs make fonts evolve from "material" to "culture"

With the expression of words and the expression of words, Chinese characters undoubtedly have the natural "national style" attribute. Ma Yiyuan, chief operating officer of Hanyi font library, believes that the local color and realistic feelings in the concept of "national style" in The Book of Songs provide a starting point for the interpretation of "national style" at present, that is, based on local characteristics, tap the true feelings.

Along this line of thought, Hanyi fonts gradually evolved from simple writing element design to all-round, multi-industry cooperation, cross-border and development through three-dimensional development.

For example, the Oracle Bone Inscriptions Redesign Project jointly launched with Tsinghua University Academy of Fine Arts and the Hanyi Dunhuang Sutra jointly developed with Nankai University College of Literature. In Ma Yiyuan's view, this is "we use font design to reinterpret, re-develop and re-spread our excellent traditional culture".