How to treat the relationship between new media and traditional media

Media is the concern and understanding of information by individuals and enterprises in the process of external development. People in every era have their own ways in using tools and living habits, and there is a convenient extension between them.

In order to better understand the relationship between new media and traditional media, we should first study the life, business model, leisure and entertainment methods of the public, and add necessary and necessary communication channels.

First, the state of public life.

Combining people's daily habits at each stage, we can consider the following points:

Daily timetable;

Daily social activities;

Family life mode, division of labor;

The focus and direction of personal or family concern;

Personal and family income, consumption patterns, etc.

Second, the business model

The default here refers to the way of working, or the commercial characteristics of contact with the outside world. New media pay attention to the trend and direction of business development. If we can grasp this point, business will drive life; The following points must be noted here:

Daily crowd working mode;

Business model of mass enterprises;

Business crowd management platform;

Daily task feedback communication tools;

Convenience of business communication: fast, effective, simple, diverse and time-saving.

Third, leisure and entertainment.

Although people's living standards have improved now, all kinds of consumption have also increased. If you want to distinguish between new media and traditional media, there are naturally some details here:

The consumption level is convenient, and the discount is relatively more in new media than in traditional media;

Good reputation, reliability and formality are reflected in traditional media, and middle-aged and elderly people are more interested;

New media is the expansion and innovation of traditional media. If you want new media to replace traditional media better, you must first consider the driving force of young people.

The traditional media is relatively stable, and there are some unsafe phenomena in the new media, which are directly reflected in leisure and entertainment sharing;

While recommending new media for the right people, we should also consider the correct guidance of traditional media people, and at the same time, we can really solve their difficulties and doubts.