Why do traditional media need new media?

Because traditional media need to conform to the trend and follow the logic of the Internet.

The maturity of mobile Internet technology provides an infinite platform for information dissemination and sharing. The perfection of mobile phones, computers and other equipment has given people more and more channels to obtain information. People's access to external information is no longer limited to newspapers, radio, television, magazines and other traditional media. In the new media era, people can not only receive information, but also spread it. New media has gradually changed people's way of life. However, traditional media still has irreplaceable advantages and functions of new media. How to scientifically promote the interaction and integration of old and new media is worth thinking and studying.