How to promote the development of tourism industry essay

Enhancement of cultural soft power essay: create folk culture excellence to promote the development of tourism industry

Folk culture is the folk culture and folk customs as the main body of the national folk material, spiritual and institutional traditions, which includes production and living customs, amusement and athletic customs, the custom of the year, rituals and institutions, social organization customs, folk literature and art, and so on. Most of the folk cultures in China are in the state of natural existence, and this kind of original folk culture and folk culture products have a broad space for development and utilization. Folk culture as the region's most distinctive culture, is an important part of tourism culture, the development of regional folk culture tourism, to create folk culture boutique, is bound to promote the development of the tourism industry.

China's vast territory, a large number of nationalities, China's 5,000 years of civilization has brewed a rich folk cultural resources, many ethnic minority areas in addition to the beautiful natural scenery and mysterious cultural relics and monuments, that the colorful characteristics of the national culture is irreplaceable and valuable tourism resources. Humanities with national characteristics, colorful costumes, simple and rich flavor, strong interest in life, strong local flavor is more desirable, and these human resources for the development of the tourism industry is an advantage, different ethnic minorities, different regions have different customs and cultural background, this diversity of folk culture objectively provides a rich and colorful tourism for travelers. This kind of diversity in folk culture objectively provides travelers with colorful tourism content and a variety of tourism environment, and there is also a broad development space for the development of folk culture tourism. If we can seize these elements of regional folk culture, carefully create national folk culture boutique, to show the national flavor and folk farming as the characteristics of the design of tourism, so that tourists in the tourism experience different folk culture characteristics, tourism and folk culture closely combined, will promote the tourism industry and the folk culture industry **** with the development of the industry.

Many ethnic minority areas in China or areas rich in unique folk culture are mostly economically backward areas, the folk culture industry can not be developed, coupled with insufficient protection of folklore, folk culture, making these distinctive folk cultural resources are in a difficult situation, the arrival of the industrialized era and the infiltration of foreign strong culture has been the distinctive folk culture, formed a huge impact, many areas of folk culture. The coming of the industrialization era and the penetration of foreign strong culture have formed a great impact on these distinctive folk cultures, and people in many areas have gradually faded away in the aspects of dress, architecture, customs and habits, etc. Many folk resources have changed their original cultural characteristics, and some of them are even on the verge of disappearing. How to effectively protect, rationally develop and better utilize the folk culture to promote tourism development and promote the development of folk culture industry is the problem that many areas with these resources need to be solved.

The premise of developing folk culture resources is to protect them. Folk culture is our mother culture, the carrier of our national spiritual emotion, moral tradition, personality traits and even national cohesion and affinity, which should be protected and emphasized. Protection of folk cultural resources, need to face the public, society, different ethnic groups and regions, from a practical point of view, it is more important to develop and integrate the most national and regional characteristics of the customs, folk art, folk rituals and other cultural resources, to create folk cultural products, so that these national, folk, folk cultural treasures can be immortalized.