How should small and medium-sized enterprises use short videos for marketing?

Small and medium-sized enterprises can't invest as much in advertising as large enterprises. For example, some Fortune 500 companies may spend billions or more on advertising every year, while small and medium-sized enterprises can't, so they have to find another way, which can not only ensure the popularity of products, but also reduce costs to a certain extent.

Now is the era of short video. If you make a promotional video for dozens of minutes, it may be very difficult and no one will watch it. But if you make a very interesting short video, the time is very short, about three or two minutes, the effect of this advertisement is actually quite good, especially with considerable V and traffic, you can establish a certain connection with the official platform. Ask for a business cooperation, for example, how many do you recommend for me? The more you push, the more views I click on the video, and the more advertising expenses I pay. The platform is also willing to do this kind of thing.

Pay attention to the core content of the video. Don't start by saying what your company does. If it's too official, no one wants to see it. Make this advertisement like a video in daily life, and do it with enough creativity, instead of saying what products your company makes and how good the quality is. It's no use. As everyone knows, Mrs. Wang sells melons to blow her own horn.

Sometimes it is a good choice to develop a new advertising model in another way. Nowadays people hate advertisements, but they don't. Especially for interesting advertisements, you can make some interesting video elements, and then contact those producers with large platform traffic to start certain business cooperation, that is to say, let them add this advertising element of their own company to their own videos. The more views they have, the more benefits they can get, which will cost them money.