Is it worthwhile to invest in new ways of selling goods now? Can someone answer it?

Webcast has entered the era of e-commerce live broadcast, winning the popularity of Viya, Li Jiaqi and other head anchors, while the entry of Luo Yonghao, Dong Mingzhu and Tamia Liu has brought live broadcast goods into public view.

In fact, webcasting has been popular for some years. Some people think that live broadcast with goods is TV shopping more than ten years ago, but there is a big difference. Live broadcast with goods is a product of the Internet age. The live broadcast platform is extremely interactive. The users who watch live broadcasts are mostly young people, while TV shopping is not interactive, and users tend to be middle-aged and elderly. Therefore, live broadcast with goods and TV shopping have different marketing methods.

Moreover, the charging mode of live broadcast with goods is diversified, which is generally divided into three modes: pay-per-view, service fee+commission and pure commission, so that businesses who want to enter the market have more choices.

I. Pay-per-view pricing

To put it simply, this model is how many goods the anchor brings at a time, which is suitable for traditional brand exposure. The anchor makes short videos according to the needs of brand owners and posts them on the platform, which is less difficult to operate and helps brand owners to promote their brands by relying on their own fan traffic. Therefore, it is more suitable for big brands to choose, and SMEs do not recommend choosing.

Second, the pit fee+commission

There is a basic charging standard for pit fees, and the percentage of commission is mostly between 10%-30%. This model is generally due to some problems in the packaging and sales of the company's own products, which need the help of third-party companies to optimize. Therefore, the first floor of the pit fee is the cost of optimizing products, making videos by anchors, and distributing and promoting them.

Third, the pure commission model.

The pure commission model has a certain demand for stores. For example, pure commission only accepts Taobao links, and the comprehensive score of the store is above 4.6 points /4.8 points. The product price must be the lowest in the whole network, and a certain basic sales volume is also needed.

At present, the commission rate set by the industry is relatively high, all above 30%, and some even open 50% or 37%, so products with high gross profit and high consumption are relatively suitable, mainly food and beauty.

Under the influence of this year's epidemic, the delivery mode of live broadcast+e-commerce has attracted unprecedented development opportunities and will surely be the mainstream new sales channel in the future. Entities with difficulties in selling goods need to seize this opportunity to solve the dilemma.

Shenzhen Lediao Culture Media Co., Ltd. is a large company integrating the core business of e-commerce live broadcast (Taobao live broadcast, Tmall live broadcast, Pinduoduo live broadcast, etc.). ), short video platform operation (Tik Tok operation, micro-era operation, Aauto faster operation, etc. ) and IP network celebrities hatch.

Le Shaking Media has an experienced professional short video construction team, which integrates short video+live broadcast+community trinity, forming an ecological closed loop of e-commerce live broadcast operation and getting through the last mile of e-commerce live broadcast. In the Internet tide of the evolution from traditional graphics to video, help businesses and enterprises catch up with the forefront of the times, realize efficient realization of traffic, and generate trillions of income!