Real estate generally have which kinds of sales mode?

Features: Through traditional advertising and promotion in the sales office to sit and wait for customers to come to the door to buy.

Advantage: Generally smooth and faster transactions.

Disadvantage: it is difficult to achieve the expected sales target after one advertising campaign.

2. Channel sales model

Features: investing part of the capital to integrate with financial institutions, acquiring the tail end of a developer's on-sale project that is ready to acquire land consecutively but lacks funds in its hands, and quickly returning the funds to the new project through the second-hand housing company.

Advantage: Distribution companies often have large sales channels and rich customer resources.

Weaknesses: many stores resources, management difficulties; a salesman hands more than one project is difficult to focus all the efforts to promote the developer's projects.

3. "Case - store - project center" sales model

Features: 1. systematic training for project center salesmen; 2. development of customers at the same time each salesman will be responsible for the company's system of stores in the area of brokers for the project training; 3. project center personnel in the belt. The project center staff will fully explain the selling points of the project on the way to see.

Advantages: 1. Reduce advertising and promotion costs 2. Ensure sufficient popularity of the site to promote the project transaction 3.

Disadvantage: larger cost.

4. Self-production and self-sale mode

Features: openers and sellers in one.

Advantages: 1. grasp customer demand; 2. maintain the developer's brand; 3. effective control of the sales pace and price direction; 4. save money for consumers.

Disadvantages: 1. high cost; 2. does not meet the characteristics and requirements of the social division of labor; 3. direct sales channels are generally narrow.

5. Entrusted agent mode

Features: developers entrusted real estate agents to find customers, customers and then introduced through the intermediary of the agent to buy the property marketing channel way.

Advantages: 1. diversify the risk of developers; 2. with more salesmen and customer relations; 3. new products to the market faster.

Disadvantages: 1. developers of the market sensitivity is reduced; 2. reduce the profits of the development of enterprises, increase the economic burden of customers.

6. Network marketing model

Features: enterprise - information - network media - information - users.

Characteristics: enterprise - information - network media - information - users.

Advantages: 1. more direct information transfer 2. lower cost 3. faster and wider dissemination of information 4. faster collection of information back.

Disadvantages: 1. online browsing information or to go to the site to see the house, did not save time and physical strength; 2. China's network infrastructure lagging behind; 3. network security, network-related laws and regulations are imperfections have slowed down the further development of network marketing as an emerging channel mode.

7. Internal subscription mode

Features: In fact, the internal subscription in addition to the official opening of the sale of a number of rooms early in the cage, the main purpose is also to set the mood. As long as there are enough people to pay a deposit, the developer can claim that the opening day of the number of sold to give people a good image like a piece of hot sales, divided into queuing, lottery two ways.

Advantages: queuing: 1. market impact; 2. easy to form an atmosphere to promote the purchase. Drawing lots: operationally fair, publicity is easy to become a positive report.

Weaknesses: queuing: easy to cause market disputes and unpleasant events. Drawing lots: weak market atmosphere, difficult to form a sensational effect, not conducive to repeat purchases.

8. Rent-and-sell mode

Features: generally suitable for community business or small centralized business, the specific way to sell with lease.

Advantage: create a commercial atmosphere, raise the commercial value, enhance investor confidence, and create conditions for sales.

Weaknesses: creating a commercial atmosphere, raising commercial value, increasing investor confidence, and creating conditions for sales.

9. Issuance of trust fund mode

Features: the issuance of trust funds to solve the financing problem, is the future of commercial real estate development is more effective business sales model.

Advantage: Reduce the risk of investment by developers and accelerate the return of funds.

Disadvantage: the objective law of commercial real estate to obtain return by long-term operation of the rental income and constraints on the external sales of commercial.

10, SMS promotion mode

Characteristics: through the mobile, Unicom, Telecom customer information, looking for the age of 23 years old or older customer phone, send SMS to promote.

Advantage: low cost, marketing directly.

Weaknesses: still need customers to come to see the house, communication, no savings in the delivery of human capital.

11. Buy a house to send gift packages and other models

Features: buy a house can be obtained through a lottery or direct gifts, such as a small bridge car, travel rolls, sofas and so on.

Advantage: Attract customers' eyes and advertise jointly with other suppliers.