What should be the service function of community stores?

I believe everyone can see that in recent years, with the progress of society, the lifestyle and consumption structure are constantly changing, and the needs of consumers are constantly changing, gradually tending to be convenient, especially for contemporary young people. This group often doesn't care about higher prices, but pays more attention to convenience and speed. Therefore, in the traditional retail model, community convenience stores have benefited a lot from this difficult market gap because of their unique market positioning and unique business model.

The first mode: accurate positioning of sales goods.

At present, the main business scope of community stores is food and daily necessities. Compared with traditional supermarkets, community stores have smaller scale, fewer products and no price advantage. But it can basically meet the needs of community residents, and it is positioned according to the average consumption level of community residents. The first target of community stores is community residents. Community stores understand customers' family status, living habits and daily preferences, and adjust their product structure accordingly from the convenience of customers' shopping and their own profitability to compete with competitors such as large supermarkets.

The second mode: changing the traditional mode of thinking.

Traditionally, a store is just a store where goods are managed and bought and sold. However, community stores are not limited to selling goods. First of all, community stores don't occupy a large area like large supermarkets, and they have everything, so they can only change their thinking. From pure sales thinking to service thinking. Society. At present, there are two service modes in district stores. One is free, such as providing boiled water for free, and customers can use the microwave oven, surf the Internet and go to the toilet for free. Although free service can't directly bring revenue to stores, it can collect customer needs and master customer information for stores. Another service can bring revenue to the store, such as the collection and delivery business of express delivery. Community stores take over all express delivery services in the community and provide free door-to-door delivery services, while residents charge a certain fee for express delivery services.

The third mode: it has strong risk avoidance ability.

To some extent, the scale and operation mode of community stores determine that it only needs a small number of managers. Different from large supermarkets with complex functional departments and numerous management departments, community stores can often adjust their layout in time according to changes in the external environment, so as to seize market opportunities and avoid market risks. In addition, from the perspective of scale and commodity types, community stores are small in scale and flexible in their own management. When there are risks in the market or the pressure of market competition is great, community stores can adjust their own operations in time to cope with risks.

The fourth mode: attention to detail.

Display design is often not only a display of the image of a store or supermarket, but also a weapon to attract customers. As far as community supermarkets are concerned, their decoration design tends to be more lively, the atmosphere in the store is warmer and softer, the display design takes care of everyone's aesthetics, is not too fancy, and the main commodity information is more accurate. In addition, height is also such a problem. Generally, the shelves of community stores are not too high. Too high will not only block customers' sight, but also affect customers' access and reduce the shopping experience. Another fact is that, for example, goods in community stores tend to be cleaner and neater; When you buy a can of coke in a community store, you can open it directly and drink it. You don't have to wipe off the dust on the surface by hand, you can also take a straw directly. Although it is only a small detail, it can give consumers a different shopping experience.

Therefore, as long as you analyze the market well, be innovative, grasp the trend of the times and make your own actions, you will be the next winner under this general trend.