Abstract poster design-visual communication-what for postgraduate entrance examination?

Classification and Appreciation of Poster Design How to analyze different poster styles, learn from each other's strong points and improve the aesthetic ability of posters! 0 1, Music-themed illustration poster design-This set of illustration posters by Korean designer Ye Jiyun is designed with music as the theme. Designers like to connect themselves with the world and describe that moment on drawing paper, which is the uniqueness of designers' unconstrained style.

02. Creative Font Poster Design-Swiss c2f Design Studio C2F is a Swiss visual communication design studio, which was founded in 2006 by CybuRichli and FabienneBurri. Its font poster works are designed in various styles, mostly with three-dimensional effect display.

03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plants and flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling.

04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics.

05, creative graphic segmentation poster design-Molwerk This is a group of creative posters that use simple graphics and lines to segment elements. Contrast colors, such as red, black, red, blue, Rayna Sue and so on, are often used in color matching to attract users' attention and give people a comfortable feeling as a whole.

06, creative brain hole poster design-Molwerk This group of posters has a wide brain hole, mainly red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong.

07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference.

08. Design of Bright Paper Style Poster The Bright Paper Style Poster is one of the three-dimensional posters. Stereo vision and paper thickness are the keys to the design of paper effect posters.

This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors.

9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery.

10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not boring. Combined with the contrast of typesetting, superposition and rotation, the poster adds a lot of liveliness.

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12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive characteristics of famous Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring.

13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster.

14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix and match portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure, interesting, concise and beautiful.

15, retro poster design-Danish designer MadsBerg's commercial poster has a unique style, like an older work, with the feeling of ancient elements and printed matter, forming a strong retro style. The designer's poster is characterized by transforming the classic poster art into a modern and eternal style.

16, collage poster design This is a set of creative collage poster design. The elements of this group of posters include graffiti, illustration, photography, vector graphics, collage elements and so on. Its manifestations are mostly geometric figures and irregular shapes.

17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details.

Posters in the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals.

18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity.

19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are many lines, it will not make people feel confused, but the rhythm is orderly.

20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color matching to form a perfect combination.

What is the visual communication for the postgraduate entrance examination? The contents of most college visual communication exams are: political English, professional theory and professional hand drawing. See below for details:

The contents of visual communication examination in most colleges and universities are:

1, Political English (Master English 1, Master English 2)

2. Professional theory: Different colleges and universities have different related books, the most common one is Wang Shouzhi's History of Modern World Design.

3. Professional hand painting: decorative painting, illustration, font design, book design, brand image design, graphic creativity, packaging design, poster design, UI interface design, etc. They are all included in visual communication, and different institutions have different investigation contents.

Specialty 1 (design theory)

The theoretical bibliography of each institution is different, which can be roughly divided into historical theory (design history or art history) and introduction (introduction to design or art). The specific bibliography is subject to the examination syllabus of the target institution.

Major II (Hand-painted Design)

Different design majors require their own professional forms of propositions. The examination time ranges from three hours to six hours, and the paper size ranges from A4 to A 1. Common test papers include drawing paper, cardboard, sketch paper, gouache paper, sulfuric acid paper, etc. Specific professional requirements are subject to the examination syllabus of the target institution.

Visual communication postgraduate entrance examination is divided into the following categories

Image poster design category:

Figurative poster design is one of the most common examination forms in hand-drawn postgraduate entrance examination. The examination questions will provide a theme text or pattern, requiring candidates to design a poster through concrete and realistic expressions.

Abstract poster design class:

The hand-drawn form of abstract poster design examination refers to the design technique of using geometric techniques to make the original figurative materials full of design sense, which is not only suitable for use in the examination, but also often used in actual design.

Quick question design course:

As the most common form of postgraduate entrance examination design, quick question design is based on a comprehensive investigation of the professional quality of visual communication major, which generally includes posters, signs, fonts, packaging and other elements, and is the most comprehensive and comprehensive examination type.

Decorative painting category:

The examination forms of decorative painting can be divided into black and white, monochrome and color. The expression of decorative painting is to transform the original figurative material into a decorative form of point, line and surface, and use color matching and decorative patterns to express the aesthetic feeling, so that the original material presents unique characteristics.

Plane composition class:

The design form of composition examination is mainly based on the division of lines, the scattering or reconstruction or distortion of points, lines and surface elements and main objects, which is the value of abstract creativity for later design.

Illustration design category:

Illustration is also one of the main forms of hand-drawn examination for postgraduate entrance examination. The difference between illustration and poster works is that poster conveys information to readers and highlights the theme, while illustration tells readers a story through scenes and other forms.

Logo design course:

Logo design is one of the most common examination forms in hand-drawn design for postgraduate entrance examination. The design of hand-painted logo is mainly drawn with tick mark and marker color. Therefore, when drawing logo, we should pay attention to the smoothness of lines and the uniformity of coloring, and try to use some graphic creative techniques in the creativity of logo.

Font design course:

Basic font design is widely used in exams and practical applications. Font design is not the existing fonts such as Song Ti or Bold, and most of them need to be redesigned. Generally, it can be divided into two forms: font design of titles and commercial standard words.

Packaging design category:

The hand-drawn examination questions of packaging design in visual communication are mostly in quick design. Through the system design with a certain brand or element as the theme, the main categories of packaging design are cultural and creative product packaging, food packaging, book design and so on. The difficulty of hand-painted packaging for postgraduate entrance examination mainly lies in the drawing of packaging box type. And the choice of matching mode between theme pattern and text background.

Interface design class:

Interface design, as a popular examination method in recent years, mostly appears in hand-drawn examinations for interactive and digital media majors. Interface design often takes a theme as an element to design a set of virtual intelligent interfaces, mostly in the form of mobile phones, tablets or web pages.

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What are the forms of poster design? Posters are an important part of advertisements. Whether it's the upcoming movie, the first album or the inauguration ceremony, you need a beautiful poster to attract people's attention. The following is a poster design expression recommended by Bian Xiao.

Posters in the shop

In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.

Merchant poster

Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy.

Exhibition poster

Exhibition posters are mainly used to promote exhibitions and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.

Plane poster

Graphic poster design is different from poster design, it is a single and independent poster advertising copy, and poster design contains a sense of three-dimensional sense and time staggered, giving people an immersive idea, which often needs more abstract expression. Without certain design skills, it is difficult to achieve pleasant results. There are not so many restrictions on the design of plane posters, so they can be matched. As long as they can express the main body of publicity, they will look good. Therefore, the graphic poster design is a kind of pictorial with low cost and strong appreciation, which is more in line with the favor of modern advertising industry.