Which is more advantageous, live e-commerce or social e-commerce?

In fact, in my opinion, both live e-commerce and social e-commerce can be classified as social e-commerce.

What is social e-commerce? All e-commerce sales models that can realize instant communication and instant communication are social e-commerce.

Here you call social e-commerce "community e-commerce" and "WeChat business", so let's compare the differences between social e-commerce and live e-commerce:

1, the difference of publicity methods:

Social e-commerce advocates community marketing and circle of friends marketing. Products are mainly graphic and text, and communication is mainly based on WeChat or QQ instant messaging. Live e-commerce is to display products in the live broadcast room, and the communication is mainly barrage and anchor reply.

2. Differences in sales methods:

Social e-commerce is two channels for direct sales and development agents to expand sales in parallel. Live e-commerce is dominated by pure retail, and consumers like to buy it. There is no redundant hierarchy and logic.

3, the difference between drainage methods:

The drainage method of social e-commerce is very difficult in all e-commerce models, because it relies entirely on tools such as friends circle or WeChat to design various types of activities to attract new fans. The drainage mode of live e-commerce mainly depends on the traffic tilt of live broadcast platform and the initiative of platform fans.

4. Differences in sales skills:

Social e-commerce mainly focuses on product picture content and display copy content, and may need to introduce the advantages and disadvantages of products in detail to impress users, which belongs to rational consumption. Live e-commerce is similar to supermarket shopping guide. A crazy introduction tells fans to "buy quickly and miss another year", which is impulsive consumption.

Cut back to the topic, which model is more advantageous?

1, each has its own merits. The differences between the two modes of e-commerce have been listed above, which can be decided with reference to the existing conditions.

2, personally recommend live e-commerce as a starting point, because live e-commerce is a relatively hot e-commerce model at present, and the learning cost may be lower than that of social e-commerce. Ask a shop assistant who has worked as a store salesman to be the anchor, and you can get started quickly.

3. Community e-commerce will also have live broadcast forms, such as group live broadcast. Live broadcast has become an indispensable e-commerce model.

I hope my answer can help you. Welcome to communicate.