What impact does AR augmented reality technology have on the cultural industry?

AR (Augmented Reality) has three remarkable characteristics: the fusion of reality and reality, real-time interaction and 3D positioning. Different from VR technology, AR augmented reality technology will not separate users from the real world, but will superimpose computer-generated virtual objects and information into the real world scene in real time to realize a more intuitive understanding and cognition of the real world scene.

The essence of cultural industry is content, and the characteristics of AR determine that it can visualize and visualize the content well, and the combination of the two can produce a powerful chemical reaction.

First of all, AR can bring the cultural industry into the three-dimensional era, which is more realistic than planar two-dimensional and provides a strong sense of presence for the audience;

For example, the AR card Encyclopedia of Magic, in which dinosaurs are all three-dimensional, has been greatly restored by children.

Secondly, AR will change the unidirectionality of traditional cultural products into two-way interaction, so that the audience can better participate in cultural products and have greater autonomy, and cultural consumption and cultural production will be integrated.

For example, in the latest AR zombie game Dead lands, users can see zombies emerging from the real world, not just watching them, but dodging and destroying them.

In addition, AR can greatly reduce the learning cost of users, let more ordinary consumers enjoy the cultural feast, and accelerate the democratization and popularization of cultural consumption due to its three-dimensional presentation close to nature and human-friendly gesture operation interactive interface.

For example: look at the AR globe with your eyes wide open, and an encyclopedia of where on earth will appear when you click it, which is simple and convenient.