The influence of French national art tradition on French advertising.

Answer: Paris is the art capital of the world, and French advertisements are full of artistic creativity. Although you can't see advertisements in places like places of interest, in other areas, there are all kinds of dazzling outdoor advertisements everywhere. Their materials are suitable and diverse, and designers attach great importance to the harmony between the design and production of advertisements and the environment and streets. The rich artistic atmosphere makes French advertisements famous for their superhuman wisdom and magical imagination. Because the French are romantic, curious and like novelty, their advertisements also pursue dramatic effects. Therefore, when following the rigorous and realistic scientific style, French advertisements also show the characteristics of liveliness, imagination and artistry.