The current distribution of advertising agencies in China is

1. Uneven geographical distribution: the distribution of advertising agencies in China shows obvious geographical characteristics. In the eastern coast of the developed areas, such as Beijing, Shanghai, Guangzhou, Shenzhen and other places, the number of advertising companies, market competition is intense; while in the central and western regions, especially in rural areas, the number of advertising companies is relatively small, the degree of competition in the market is low.

2. Higher industry concentration: The industry concentration of Chinese advertising agencies is high, mainly concentrated in the traditional media field, such as TV, newspapers and magazines. With the popularization of the Internet and the rise of new media, advertising agencies in emerging fields such as digital marketing and social media marketing are gradually increasing, but overall they are still in their infancy.