Traditional Culture Encyclopedia - Traditional culture - What are the consumption habits of the elderly in China?
What are the consumption habits of the elderly in China?
Consumption habits of the elderly in China
First, the elderly are the decision makers and payers who mainly choose products and services.
2. Doctors' advice and word of mouth are the most important basis for the elderly to buy products.
3. Loyalty to the brand is high or low.
4. Free trial and intimate service are important factors to win the trust of the elderly in new products.
Old people are not reluctant to spend money, but only buy cheap products.
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