The Application of Business English in International Trade

The Application of Business English in International Trade

Business English specifically refers to the more specialized English applied in carrying out various business practices, which contains more industry-specific characteristics and is derived from the basic words and phrases of English. The following is the application of business English in international trade related content that I have organized for you, for reference only, I hope to be able to help you.

Business English in International Trade Part 1

International trade is a kind of transnational trade, and a lot of it will involve knowledge of business English, such as business correspondence, translation and cross-cultural communication. Business English (Business English) is to adapt to the language requirements of international trade workplace life for the purpose of the content involves all aspects of business activities. In recent years, with the rapid development of China's foreign economy, economic and trade cooperation with other countries is becoming more and more frequent, and the demand for Business English is gradually increasing. Business English plays an important role as a bridge in international trade, and it is especially important to focus on the application of business English in trade.

First, the application of business English in international trade negotiations

In international trade, buyers and sellers often have to carry out a variety of trade negotiations and the signing of the contract, and the two sides are from different countries, so the negotiation and exchange of communication and exchange of agreements or contracts need to be ultimately embodied in the form of English. From this, we can easily see that the application value of Business English in international trade is very high and the role is also very obvious. At the same time, in practical application, business English is often able to grasp the normative nature of international trade matters. First of all, in the language of communication, business English contains a lot of international highly recognized and widely used professional vocabulary, the meaning of these words is clear, clear, no ambiguity, to a large extent, to ensure the smooth progress of international trade. Secondly, in the writing of written materials, business English in teaching pays great attention to the business style of writing requirements, including its format, sentence structure, language, etc., have made a detailed and specific instructions, so as to avoid the occurrence of unnecessary things in international trade. Therefore, in the actual international trade, it is necessary to understand the actual project involved in the cultural background and customary regulations, which requires a good foundation in business English to ensure the successful completion of international trade projects.

The Application of Business English in International Correspondence

Business correspondence refers to the letters and telegrams used to convey information, deal with business matters, and liaise and communicate with each other in daily business exchanges. Commonly used business letters are negotiation letters, inquiry letters, response letters, request letters, informational letters and contact letters, etc., and its role in international trade is very important. Business English is the basis of international business correspondence, and there are two main forms of its correspondence, which are paper correspondence and electronic correspondence. With the emergence of business English correspondence, to a large extent, breaking through the many limitations of the previous international trade, to ensure the effective communication between the two sides of the trade in a timely manner, and further promote international trade in the global aspects of business, and promote the realization of trade globalization. In practice, the role of Business English Correspondence and Telecommunications in international trade are mainly the following three aspects: first, reduce the consumption of manpower and material resources in international trade, so that the work efficiency has been significantly improved. Secondly, to a large extent, shorten the time distance and space distance between the two sides of the trade in international trade, making the relationship between buyers and sellers closer. Finally, it accelerates the pace of trade globalization, making the global trade volume grow significantly.

Third, the application of business English in business translation

1. The importance of professional translation

Business English translation belongs to the professional translation, which can be called "professional" for a certain field of knowledge and skills. Good professional translators are "specialized". A good professional translator is not necessarily to know astronomy, geography, proficient in biomedicine, but also know poetry and song. It is normal for him to have several areas of specialization and some areas that he does not know. People's energy is limited, can be in-depth study of the field is also very limited. The international trade activities are very much in need of business English translation to escort. Only accurate and fast translation can ensure the smooth progress of international trade.

2. Specific application of business English in translation

Business English translation is a medium of international trade communication in English, is a branch of professional translation, it is also the main communication tool for international trade activities, but also a bridge of communication between international trade partners. It plays an increasingly important role in international exchange. In the daily communication of international trade, the role of business English translation is becoming more and more prominent due to the increasing number of various foreign-related materials, such as contracts, agreements, letters, telegrams and so on. In practice, disputes arising from improper translation often cause related trade activities not to be carried out smoothly. Therefore, only a solid grasp of business English translation skills, in order to reflect the practical effect of business English in business communication.

Business English translation is mainly divided into interpretation and translation.

(1) Translation is also known as written translation, which is based on business English contracts, agreements, correspondence and other written text, and in line with the "letter, da, elegant" principle of translation of the original translation. In this process, the translators can not be based on the subjective meaning of self-expression, but also to eliminate the phenomenon of mistranslation and omission.

(2) Interpretation is more demanding for the interpreters in business activities, and the interpreters have to be adaptive according to the actual situation and make full and clear expression of the translation. This requires the interpreter not only to understand the different negotiation opponents, but also requires him to have a very solid foundation in business English, only in this way can the interpreter in the translation process to make flexible adjustments to their own translation, in order to avoid unnecessary ambiguities in the translated content.

However, no matter which way of translation, the translator must understand the cultural background of the countries, social environment, customs and habits of the use of solid business English foundation to maximize the elimination of differences in the understanding of the two sides of the transaction, in order to interpret the content of the more adequate and accurate, more expressive of international trade negotiators in the initial will, so as to ensure that international trade is carried out smoothly.

Four, conclusion

In the context of economic globalization, international trade transactions are becoming more and more frequent, in order to ensure that this activity is carried out effectively, it is necessary to use a more common language to achieve the two sides of the trade communication, and business English is undoubtedly a necessary and only choice. It can be seen that the role of business English in international trade is very obvious.

Business English in International Trade Part 2

Abstract: Since the reform and opening up, China's economic exchanges with the rest of the world are getting closer and closer, and the acceleration of the process of global integration has brought great challenges to the international community, but of course there are also great opportunities along with it. The rapid development of transportation and network has made the earth artificially "smaller", and the connection between each country and economic ****similarity is closer and is gradually becoming a large economic ****similarity. Our country has been adhering to the consistent style of a responsible big country, and has assumed more obligations and responsibilities in international affairs. English is the most spoken language in the world and the most commonly used language in international trade. Business English has become a key tool in international trade exchanges, which is inevitable to pay attention to the application of business English in which, including the application of skills, the application of a full range of ways to analyze.

Keywords: Business English; English application; application skills

The frequent use of Business English in international trade has long been a potential business rule, and the importance of Business English has long been realized by the public. Numerous domestic enterprises have set their eyes on the international market, and the demand for business English professionals has been increasing year by year. As an applied discipline, the way and level of business English can greatly influence the success or failure of a business. Business English is a bridge in business trade, the skilled use of business English not only includes simple bilingual translation, but also in the translation process to neutralize and adjust the semantic omissions of the two sides of the thinking differences and cultural conflicts. This not only requires the practitioner's English quality, but also has a high level of humanistic literacy.

First, the positioning of business English

Business English specifically refers to a variety of business activities in the application of a more professional English, which contains more industry characteristics, is derived from the basic words and phrases in English. Communication is the right way to reach a unified opinion. Today's changing international environment and the huge gap between politics, economy and culture have created obstacles to economic exchanges among countries. Although Business English has a unified word and format, "a thousand readers have a thousand Hamlets", and different people will have different ways of understanding the same sentence, not to mention foreigners who grow up in different humanistic backgrounds. Business English has its own unique characteristics, including humanities, marketing, marketing, finance and trade and other economic-related knowledge reserves, the need for etiquette, background knowledge, management and professional knowledge organically combined with the flexibility to decide how to organize the language according to the actual situation. Business English is a refinement of traditional English, has a stronger focus, the use of a single fixed. In international trade, since the other party to a trade transaction may be from any country, any life background, so fully understand the cultural background, habits and customs of the other party to the business exchange in order to prevent the exchange of communication due to inappropriate language behavior produces unpleasant situations, these are also in the scope of the application of business English. The skillful use of business English can provide great convenience for business negotiation, and it is easier to seize the first opportunity in international trade.

The Importance of Business English in International Trade

In international trade, in order to balance the interests of both sides to achieve a win-win situation, it is usually necessary to carry out negotiations. The use of business English at the negotiation table needs to take into account the normative and humanistic background of the words and phrases while taking into account personal habits, interests and hobbies and other hidden conditions, and accurately express the needs of their own side. Good at grasping the effective information in the language of the other party, in order to achieve profit expectations based on the promotion of the success of cooperation. After the cooperation is reached, if there are problems in the later implementation, the party who suffers losses can defend its rights and interests through Business English, which is the cornerstone of trust between the two parties in the transaction, and the importance of Business English can be seen. Therefore, business English is very demanding for practitioners, who not only have to adapt to various environments and cultures, but also have to understand the way of thinking of foreigners in order to facilitate the daily management of employees. A good level of business English is a key driver of international trade and is essential for top management to manage foreign employees and adapt to changing management environments. Business English is a bridge for companies and organizations from different countries to trade across geographical and cultural barriers. Given that each country has its own special features, geographic conditions that are different from other countries and unique human characteristics based on this formation have created obstacles to communication between the two sides, but the introduction of the concept of professional English consciously blurring the invisible barriers, and has become an ideal way of communication. Large multinational companies' management mode, sales channels, technological advantages and foreign market conditions and a series of briefings are all recorded through business English. This information is of high value to the company, and there are many hidden business opportunities. But without business English, collecting and analyzing the information would be a difficult task. In a foreign trade company or a multinational organization, business English is an essential requirement for the survival of the employees. Employees have a lot of opportunities to negotiate with foreign counterparties or to introduce them to basic information. Therefore, the content and nature of their work determines that business English is the threshold for their entry. Business English has also become the official language of the practitioners.

Three, the direction of the use of business English in international trade

1. Business information collection

In international trade, many accessible such as market surveys, policy adjustments, inspection standards, etc. need to be manually and carefully screened by the staff for the company to pick out the valuable 'information for the leadership of the strategic decision to make data support. Make data support. The management mode, sales channels, technological advantages and foreign market situation of large multinational companies are all recorded through Business English. This information is of high value to the company, and there are many hidden business opportunities. Therefore, the use of business English for the timely acquisition of business information and strategic decision-making adjustment has a fundamental role in supporting.

2. Business and trade exchanges

With the development of computers and personal computers, the Internet has rapidly spread, and the quality of instant messaging software has gradually improved. Trade exchanges on the network greatly facilitates the conduct of international trade, and at the same time with the offline face-to-face exchanges and negotiations combined to form complementary advantages. In international trade involving the entry and exit of national customs, due to the huge amount of transactions, delays for both sides every second is a huge loss, so when the transaction generated by the discrepancy, the two sides need to communicate and negotiate to deal with. The use of business English will be able to reach an agreement with high negotiation speed, avoiding semantic ambiguity due to the language barrier between the two sides or differences in the use of words, greatly improving the efficiency of exchanges and negotiations, saving time and cost for the company.

3. Transnational publicity

In order to enhance the visibility of multinational corporations to open up the international market, it is necessary to carry out the necessary advertising in foreign countries, the publicity of the use of business English does not need to think of business negotiations so accurate and efficient. Instead, in order to increase the acceptance of the audience to arouse the interest of consumers, we need to use the beautiful language to create a "compelling" effect, to induce the masses to pay for the product. Therefore, the use of business English in the promotional language in the innovation and curiosity of the room, the use of business English lesser-known side of the fun, to give the publicity work to bring a different effect, to meet the public curiosity at the same time the success of the sale of their products.

4. Handling of business letters

Many documents and notices in international trade are transmitted by electronic mail, such as notices of decision-making within multinational corporations, personnel transfers, terms of contract with international trading partners, contracts, financial budget statements, etc. These letters require the use of standardized language. All these letters need to be written in a standardized language, i.e. business English. Accurate and skillful use of business English to deal with the letter, according to the object of writing the different flexibility to adapt the wording of the tone, concise and clear to write the central idea of the success of international trade can play a large degree of promotion. In international trade exchanges, as far as possible, the use of professional statements and solemn tone, do not carry out unnecessary exchanges, for the other party's identity and dates and other key information to ensure that there is no doubt, do not involve sensitive issues, taking into account the other party does not resent the mode of communication and tone of voice, based on equality and courtesy, to establish a good relationship of cooperation.

5. Improve the ability of managers to live in a foreign country

International trade activities generally do not carry out frequent changes, and the two sides of the trade will not just temporary cooperation. In the long-term cooperation process is inevitable, there is this or that difficult to coordinate the problems need to meet face to face, or in a foreign country cooperation project problems need a certain level of management personnel to face to solve, so as to avoid contradictions rise affect the interests of the two sides of the cooperation. Therefore, international trade companies must have a considerable degree of business English level of relevant managers, not only in order to be able to negotiate with the partners smoothly but also for the company's management of foreign projects in the talent pool. Managers can adapt to foreign life will have a deeper understanding of foreign culture, the application of business English will be more comfortable, in order to create greater benefits to the company's international trade.

Four, the application of business English in international trade need to pay attention to

First of all, the use of business English in international trade should pay attention to the language of concise, accurate, in the bilateral negotiations or multilateral negotiations, the entire pace of the meeting is very fast, the terms and conditions of the pre-drafted must be expressed clearly to avoid the language dragged to make people doubt the overall strength of the company. Avoid the language delay to make people doubt the overall strength of the company. Secondly, the use of vocabulary in trade advertisements should pay close attention to innovation, and skillfully utilize phrases to increase the connotation on the basis of traditional semantics, so as to be passed on by word of mouth to improve the popularity. Finally, respect for cultural differences, taking into account the normative and humanistic background to avoid unnecessary conflicts can complete the trade more efficiently. Before the start of trade to fully understand each other, trade in the process of careful observation of each other, patience, persuasion, trade after the end of the polite farewell, the whole process can make the other party feel respected, and for the company to establish a good corporate image.

V. Concluding Remarks

Business English as an essential language tool in international trade is becoming more and more normative, and our country is also paying more and more attention to the cultivation of related talents. The skillful use of business English is an important condition for the successful conclusion of international trade, so the mode of communication of business English is rooted in the heart of each employee, to make a sufficient reserve of talents for the improvement of the comprehensive strength of the enterprise has become the next step in the development of many enterprises. The smooth progress of international trade and the success of trade negotiations are inseparable from the use of business English. Only in the continuous application of business English can be more perfect, international trade can only be successfully carried out under the promotion of business English, the two promote each other and synergize the development of *** with the country's economic development has made great contributions.

References:

[1]Li Mengna. Research on the Application and Skills of Business English in International Trade[J]. China Business,2012,(25):227-228.

[2]Li Mengyi. The Application and Role of Business English in International Trade[J]. Tourism Overview (Industry Edition),2011,(12):78.

[3]Zhang Zilong, Wang Fen. Analysis of Business English Elements in Current International Trade and Their Application Value[J]. China Business,2011,(05):224-225.

Business English in International Trade Part 3

Nowadays, English is more and more important in people's daily life. A few years ago, schools started to arrange students to learn English only from the 3rd grade, now, there have been bilingual kindergartens, English early childhood classes and other kinds of schools for learning English, which not only greatly advance the age of learning English, but also greatly deepen the degree of difficulty of learning English. English also plays a very important role in trade transactions, because different cultures, living backgrounds and education always lead to various differences in trade transactions. At this time, a common language can solve these problems, so the position of business English in international trade is irreplaceable. Below, we will learn about business English and its specific application in international trade.

I. Overview of Business English

In today's society, English is a universal language, we start contacting and learning English from elementary school, and we are in contact with English every day in more than ten years of learning life. Nowadays, there are even more children from the age of 3 years old in a variety of early childhood English school to receive systematic English language education, people are paying more and more attention to the learning of the English language, proficiency in the use of English, has been a necessary life skills. Nowadays, English plays a very important role in the international arena and in people's daily life. Another part of English is called Business English. Business English is the English used by people in all kinds of business activities, and it consists of three main parts: business background knowledge, language used in business activities, and business communication skills. Here, let's take a closer look at Business English. Business English covers a wide range of areas, including finance, management, trade, sales and other economic-related fields. Business English also has extremely obvious features: since Business English is mainly used in trade transactions, one of the most important features of Business English is its strong practicality; since Business English is mainly used in various business negotiations, another obvious quality of Business English is its strong oral nature; the use of Business English determines its third feature, that is Professionalism, business English contains a lot of professional terms, which are generally not understood by laymen. Therefore, business English is not only about the use of language knowledge, but also about the background of international trade and the understanding of cultural differences. Business English is not just a language, it is far more important than a language, so business English plays a pivotal role in China's international trade. We can imagine that people from different regions, different colors, different races sit down together for trade negotiations, due to the environment of living from childhood, receiving education, cultural heritage are different, this situation makes us need a common language to be able to communicate well, and this language is Business English. Therefore, the position of business English in international trade is extremely important.

The Importance of Business English

(1) Business English is good for international trade negotiation

In trade negotiation, business English often plays a very important role. We can explain this issue in this way, from the simplest aspect, the basis of international trade negotiations between the two sides is that the two sides can communicate smoothly. If the other party can't even understand what you say, will they still discuss with you the next step of cooperation? Or if you don't even understand what the other party says, how can you negotiate a favorable contract for yourself? Of course, it is also possible to have a real-time simultaneous translation by an interpreter, which will be explained in the second article. A good command of business English is the foundation for successful international trade negotiations.

(2) Business English is conducive to improving the competitiveness of enterprises

How is business English conducive to improving the competitiveness of enterprises? Let's take a simple example. You are a large company interviewer, the first interviewer is a high school graduate of the cultural level, the second interviewer is a university undergraduate graduate of the cultural level, the other we leave aside, in the two other conditions are similar to the conditions, you will choose which interviewer? I think everyone would choose the interviewer with a bachelor's degree. The same applies to international trade transactions. As mentioned above, two parties are engaged in trade negotiations, and of course, they can proceed smoothly with an interpreter. But let's imagine, if a competing company doesn't need an interpreter, and everyone can speak a mouthful of skilled business English, isn't this also a reflection of the generally higher level of professionalism of the staff of this company, and isn't it a better chance of winning?

(C) Business English is conducive to the smooth progress of trade

As mentioned above, business English allows people to communicate smoothly in international trade transactions, business English and inadvertently enhance the competitiveness of an enterprise, business English is not only an ordinary language of communication, it is a kind of professional knowledge, the skillful use of business English is an effective means of reflecting the professionalism. Business English is not only an ordinary language of communication, but also a kind of professional knowledge. The business English can promote the smooth progress of international trade.

The specific application of business English

(a) The application of business English in business negotiation

Negotiation is an indispensable process of trade, not only to enhance the understanding of the two sides of the cooperation can also more directly for their own side of the maximum benefit, in the negotiation of the relationship between the solid cooperation. The language used in business negotiations is business English, which is the most intuitive application of business English in international trade. The form of direct dialogue for the degree of mastery of business English is quite high, not only test people's ability to react in the negotiation, but also reflect the ability to cope with emergencies in the emergency. In the process of negotiation between the two sides of the battle of wits and courage in the skillful mastery of business English will make people like a tiger to add wings, for the victory of the negotiations to lay a good foundation for the smooth development of international trade has played a positive role.

(B) the application of business English in customs clearance

Customs clearance refers to a series of formalities required in international trade, import and export of goods through the various agents and customs, etc., in these related formalities in the application of a lot of business English, if you can not skillfully master the business English can not ensure that the normal conduct of trade, so that the application of business English in customs clearance can not be ignored.

These are the most important things you can do for your business.

(C) Business English in the application of documents

International trade documents refers to the international trade in the use of a variety of documents and certificates collectively, documents are to ensure that international trade is one of the conditions for the smooth progress. Skillful mastery of business English can ensure that the documents are filled out correctly and effectively to ensure the smooth progress of international trade.

Four, conclusion

"Global village" has long been developed into a well-known word, which contains the meaning has long been familiar with the heart. In order to achieve economic globalization, the use of a common language in economic exchanges is one of the things that people must do, so the use of business English is the inevitable result of economic development. As mentioned above, Business English plays a very important role in international trade. Nowadays, the domestic business English after a period of development has a certain foundation, but there are still a lot of problems need to be solved, in the process of development and continuous improvement, in order to better apply business English in international trade, in order to promote the better and faster development of international trade.

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