Making personal career planning homework business card skills

Making personal career planning assignment business card skills are as follows:

I. Design Points:

Basic Requirements for Business Card Design

Business card, as a person, a profession, an independent media, should pay attention to its artistry in the design. However, it has obvious difference with art works, it does not have high aesthetic value like other art works, which can be appreciated and savored. It will not cause people to focus and pursue in most cases, but easy to remember, with stronger recognition, so that people in the shortest possible time to get the information they need. Therefore, business card design must be concise text, font hierarchy, emphasize the design consciousness, artistic style should be novel.

The basic requirements of business card design should emphasize three words: simple, successful, easy.

1, simple: the main information conveyed by the card should be concise and clear, complete and clear composition.

2, work: pay attention to the quality, efficacy, as far as possible to make the message clear.

3, easy: easy to remember, easy to recognize.

Two, the design process:

1, business card design before the first to do three aspects of understanding

(1) to understand the identity of the business card holder, occupation.

(2) understand the business card holder's unit and the nature of the unit, function.

(3) Know the business scope of the business card holder and his organization.

2, unique ideas

Unique ideas come from the reasonable positioning of the design, from the holder of the card and a comprehensive understanding of the unit. A good business card idea to withstand the following aspects of the assessment:

(1) whether the visual impact and recognizability.

(2) Whether the nature of the work and identity of the media subject.

(3) Whether it is chic and unique.

(4) Whether it is consistent with the holder's business identity.

3, design positioning

Based on the understanding of the first three aspects of the business card to determine the design concept, determine the composition, determine the font, determine the color.

Three, the composition of elements:

In the design of the business card, there is no shortage of elements. The so-called constituent elements refers to the composition of the business card of various materials, generally refers to the logo, pattern, copy (business card holder's name, mailing address, mode of communication) and so on. These materials have different missions and roles, collectively known as the constituent elements.

Constituent elements are divided into two categories:

1, belonging to the shape of the constituent elements

(1) logo (with patterns or text modeling design and registration of trademarks or corporate logos)

(2) pattern (the formation of business cards specific to the composition of the color block)

(3) outline (a few edges)

2, belonging to the program of the constituent elements

2, belonging to the program of the constituent elements

(1) The name and title of the business card holder.

(2) The business card holder's organization and address.

(3) Mode of communication.

(4) Business field.

The above elements in the design of the business card in its place, according to each type of business card to determine the focus of its design.

Four, business card pattern:

In the design of business cards, pattern design is an important link. The success of the pattern design directly affects the visual effect of the card, affecting people's psychological feeling of the card holder and his unit. Patterns in a business card has a fixed function

1, the functions are categorized as follows:

(1) Attract attention, a good business card pattern design not only to meet the needs of the composition of the picture, but also very strong attraction of people's attention, so as to achieve the holder's self-promotion purposes.

(2) Convey the professional and industrial characteristics of the business card holder. The form and color of the business card pattern should reflect the business card holder's occupational characteristics and industry characteristics.

(3) To guide the reader to the important program to induce the effect.

2, the composition of the pattern

(1) pattern gradient

Monochrome gradient in business card design using monochrome gradient can maintain the integrity of the design without losing the enhancement of visual impact.

Mixed-color gradient a gradient of more than two colors, the effect of this picture is more active, but the application should pay attention to the contrast between the strength of the color and the proportion of the composition of the distribution.

Image gradient to take the business card logo, factory name or distribution of products, on the light color weakening, color gradient, size gradient, to form a richer visual effect.

(2) pattern of "contrast and unity".

The role of patterns in business cards is to emphasize the theme, enrich the picture and prompt the reader. So the design of the pattern should pay attention to both contrast and complete unity. Contrast mainly refers to the pattern of the picture and the picture of the ground, to form a clear distinction. Unity refers to the level of the painting should be clear, the existence of the pattern is to make the theme prominent, eye-catching composition, rich in personality, at the same time do not overpower the main.

(3) the pattern of performance techniques based on the character traits of the business card, giving the pattern of different performance techniques. Performance techniques are as follows:

Image texture method of this method is to take and business card holders industry-related image for texture processing, the formation of distinctive patterns.

Image photography method takes the image related to the business card holder's industry for a variety of artistic treatment, forming a figurative art pattern.

Painting texture method of this method is an abstract pattern, mainly to show a variety of painting texture effect, giving the business card a strong artistic personality. Such as: oil painting texture method, scraper texture method, sketch texture method, sketching texture method, watercolor texture method, Chinese painting texture method.