How do enterprises do well in word-of-mouth marketing promotion?

With the outbreak of short video and live broadcast, video-based content marketing began to occupy the foreign trade market on a large scale, which runs through all aspects of brand marketing, communication, sales and operation. With the popularization of 5G technology, if a company's own marketing team can't produce videos in the future, it will greatly restrict the company's development.

So, how should B2B enterprises use this outlet to add impetus to product marketing?

For small and medium-sized B2B enterprises, enterprises know their products, customers and markets best. If enterprises can show their unique corporate culture, product features and services that meet customers' preferences through video, and differentiate themselves from other enterprises, then the chances of attracting customers are even greater.

However, enterprises should not be shoddy when shooting videos. Understand that the purpose of video is to better display products and enterprises, so as to obtain customers. Instead of following the crowd, I'll shoot if others shoot. Therefore, in order to seize the enthusiasm of video marketing, enterprises should make more efforts in content shooting.

In addition, there are many global video platforms, so finding the key platforms to make breakthroughs can get twice the result with half the effort. According to Wyzowl's 2020 video marketing report, YouTube is still the main social channel for video marketing, followed by Facebook, and the vast majority (66%) of LinkedIn video marketers think this is an effective marketing channel.

(Image from wyzowl's analysis report "Video Marketing Statistics in 2020")

Second, customized sales training.

In today's highly competitive market, many enterprises compete with each other in the market with similar products. In this case,

Multi-purpose sales training is no longer feasible at present. B2B enterprises should be more customized in training sales staff before launching new products, and dig deep into selling points with the characteristics of new products as the center to get rid of homogenization, instead of modifying and decorating the original products.

The more salespeople know about the features and advantages of new products, the more professional and convincing their communication with potential customers will be. Therefore, enterprises can cultivate sales from the following aspects:

1. Product attributes: provide customers with information on product functions, advantages and values. Frankly speaking, it is to let customers know what beneficial changes will be brought to their work or life after using this product.

2. Product experience: Only when the product has really been used, sales can better understand the needs of users, tell the advantages of the product from the user's point of view, and thus deal with any problems of customers.

3. Customized service: Sales need to know how to adjust products according to the specific needs of potential customers. Enterprises of different sizes will have different needs for the same product. Enterprises can take this into account and give solutions, so that sales will be more comfortable and advantageous when communicating with customers.

4. Update service: For products with update function, sales staff can