Traditional Culture Encyclopedia - Traditional culture - Several ways of precision marketing
Several ways of precision marketing
1, user-oriented, uses big data to "draw" users in front, and marketers can create user portraits according to the data in the database, thus making guiding analysis on products, user positioning and marketing.
2. One-to-one characteristic marketing Many sales often encounter such problems when dumping products: the products are the same, but the needs of users are different. How to sell the same product to different users? This requires us to carry out "one-on-one" characteristic marketing.
3. In-depth insight into users and tapping their potential needs are the basis of data marketing. Data tag crowd portrait can accurately understand the potential consumption needs of users.
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