What exactly does vi mean? (easy to understand)

The full name of VI is visual identification, that is, visual design of enterprise VI, which translates into visual identification system. Is to transform the non-visual content of CI into static visual identification symbols. Correctly designing and implementing a scientific visual identification system is a shortcut to spread corporate ideas, establish corporate visibility and shape corporate image.

Basic principles of extended data

VI design is not a mechanical symbolic operation, but a vivid expression with MI as its connotation. Therefore, VI design should reflect the business philosophy of enterprises from multiple angles and in all directions.

VI design is not a designer's whimsy, but needs strong feasibility. If the implementation is too troublesome, or the implementation is affected by high cost, even the best VI will become a castle in the air because it is difficult to implement.

(1) The principle of unified style

(2) the principle of strengthening visual impact.

③ Emphasize the principle of humanization.

④ The principle of strengthening national individuality and respecting national customs.

⑤ the principle of enforceability

⑥ The principle of conforming to aesthetic laws.

⑦ The principle of strict management

Reference enterprise VI_ Baidu Encyclopedia