What are the requirements for the presentation of advertising ideas?

I am Torch Road Brand Planning.

I would like to share some requirements and considerations for the presentation of advertising creativity.

First, the creative must be compelling and attention-grabbing. After all, people receive tons of advertising messages every day, so the creative has to be able to stand out and be memorable. This may involve using unusual images, sound effects or text to stimulate the viewer's senses.

Secondly, the creative must **** with the target audience. The advertisement needs to move the viewer's emotions and inspire them to ****. This can be achieved by telling a compelling story, expressing the audience's values or challenging the way they think. It is important to understand the needs, desires and preferences of your target audience and be flexible in adapting your creative to meet these needs.

Also, the creative should be consistent with the brand image. Advertising creative should convey the core values and personality of the brand and be consistent with the brand image. This helps to build a stable brand perception and allows consumers to develop a strong connection with the brand.

Finally, the creative must be able to deliver the message effectively. No matter how interesting or compelling, creative cannot fulfill its purpose if it does not clearly communicate the advertising message. Therefore, creative should be concise and clear, enabling viewers to quickly understand and remember the core message of the ad.

I hope these tips are helpful! If you have any other questions about advertising creativity, feel free to ask me.