What are the four pillars of the marketing concept?

Target market; Customer demand; Integrated marketing; Profitability.

Marketing concept refers to the guiding ideology or fundamental viewpoint and attitude of enterprises in marketing activities and management, that is, the attitude and guiding ideology of enterprises in dealing with the interests of enterprises, customers and society in marketing activities. It plays a leading and guiding role in enterprise marketing activities, so it is called "enterprise thinking mode", also called "enterprise philosophy" and "marketing management philosophy".

Extended data:

The concept of marketing requires that all plans and strategies of enterprises should be consumer-centered, correctly determine the needs and desires of the target market, and provide the satisfaction required by the target market more effectively than competitors. The marketing management of enterprises is required to implement the principle of "customer first", pay attention to discovering and understanding the needs of target customers, and do everything possible to meet them, so as to realize the enterprise goals. Marketing concept is a new enterprise management concept.

This concept is based on meeting the needs of customers, that is, "what customers need, they produce." Although this idea has a long history, its core principles were not basically finalized until the mid-1950s. At that time, social productive forces developed rapidly, and the market trend was a buyer's market with oversupply. At the same time, residents' personal income has increased rapidly, and it is possible to choose products. In order to realize the intensification of competition among enterprises, many enterprises begin to realize that in order to survive and develop, they must change their business philosophy.