The Relationship between New Media and Traditional Media

The relationship between new media and traditional media is changing. Simply put, new media is a new environment. From the previous newspapers, radio and television to today's emerging high-tech products such as mobile phones, the emergence of this change often benefits from the growing development of the Internet.

Compared with traditional media, new media has distinct characteristics:

Media personalization is very prominent:

Due to technical reasons, the media in the past were almost all popular. However, new media can be geared to more subdivided audiences and individuals, and individuals can customize their own news through new media. In other words, the combination of information and content that each new media audience finally receives can be the same or completely different. This is very different from the traditional media audience who can only passively read or watch indistinguishable content.

Improve audience selectivity:

Technically speaking, in the new media, everyone can receive information, and everyone can also act as an information publisher. Users can watch TV programs and play music at the same time, and also participate in program voting and information retrieval. This breaks the restriction that only news organizations can publish news, and fully meets the segmentation needs of information consumers. Different from the "dominant audience" of traditional media, new media is "audience-oriented". The audience has greater choices, can read freely, and can amplify information.

Various forms of expression:

The new media has various forms and rich expression processes, which can integrate words, audio and pictures, so that the content can expand infinitely in an instant, thus making the content a "living thing". Theoretically, as long as the computer conditions are met, a new media can meet the information storage needs of the whole world. In addition to its large capacity, new media also has the characteristics of "easy retrieval", which can store content at any time, and it is very convenient to find previous content and related content.

Real-time information release:

Compared with radio and television, only new media can be processed and released at any time without time constraints. New media presents content with powerful software and web pages, which can easily realize 24-hour online.