How to strengthen the effective management of the cost of e-commerce enterprises

With the development of the Internet, many traditional enterprises are also gradually transformed to e-commerce enterprises, cost management as a key factor in the realization of profits and prosperous development of enterprises, in the internal management of e-commerce enterprises is particularly important. Traditional enterprises focus on the production process, e-commerce enterprises due to the change of business model, cost composition and management is different, then focus on the process of commodity circulation. Therefore, e-commerce enterprises can not fully refer to the traditional enterprise cost management, but should be based on their own operating characteristics, the cost of key links to control, to achieve sustainable development of enterprises. First, the analysis of e-commerce enterprise cost composition e-commerce enterprise cost can be divided into platform fixed costs, operating costs, goods costs, personnel costs and marketing costs in five aspects [1]. Unlike traditional enterprises, e-commerce enterprises often do not have a physical store, is the use of the Internet platform to sell goods to customers, so the cost of e-commerce enterprises and traditional enterprises are also very different, mainly in the platform fixed costs, marketing costs in two aspects. Traditional enterprises entity business, sales platform is fixed physical stores, e-commerce enterprises sales platform is the Internet, in the Internet platform construction will increase many costs. In marketing costs, online sales and offline sales are very different, e-commerce enterprises due to the characteristics of their own sales model, will increase many logistics costs, customer service and maintenance costs should not be underestimated. The cost management of e-commerce enterprises throughout the production and operation activities, any one link of the omission may lead to a large number of losses, e-commerce enterprises should be based on their own characteristics, pay attention to cost management work, keep pace with the times, the use of scientific management methods, to achieve the effective control of enterprise costs. Second, the status quo of cost management of e-commerce enterprises and the existing problems (a) logistics costs accounted for a large proportion of logistics costs in e-commerce enterprises in the operating costs of e-commerce enterprises accounted for a large proportion of the important factors affecting the profitability of e-commerce enterprises [2]. Comparison of logistics costs accounted for a large proportion of the enterprises with better control can be found, there are two main reasons for the difference, on the one hand, the choice of logistics mode, on the other hand, the probability of return and exchange of goods. In the choice of logistics mode, in addition to a few large-scale e-commerce, most small and medium-sized e-commerce enterprises lack cost-effective logistics mode due to the limitations of their own conditions. Large e-commerce enterprises have the conditions to develop low-cost packaging materials due to large sales volume and high sales, implement the combination of self-built logistics system and third-party logistics distribution, and choose the lowest price when distributing goods, so as to achieve the purpose of reducing logistics costs. Small and medium-sized e-commerce enterprises due to the limitations of their own conditions, can only choose the higher price of the logistics and distribution methods, resulting in a large proportion of their own logistics costs. In terms of returns, due to online sales can only provide pictures of goods, evaluation and other information, and even many merchants use Taobao brushing the way, consumers receive the goods and expectations of a large difference, will produce a high rate of return, to a large extent, also increased the logistics costs of e-commerce enterprises. (ii) Insufficient attention to the management of inventory costs Another important part of the cost management of e-commerce enterprises is the management of inventory costs of Wanfang Data 28 Farm Economic Management (2017/8) Farm Economic Management. It is very important to arrange a reasonable procurement cycle and control inventory scientifically. Most e-commerce enterprises do not pay attention to the scientific management of inventory costs, and the inventory plan is not in place, which ultimately leads to the coexistence of inventory shortages and backlogs, and inventory shortages will affect the enterprise's sales revenue, and the backlogs of inventory, which will lightly increase the cost of inventory, and seriously affect the enterprise's cash flow, resulting in the enterprise's inability to operate normally. (C) the information security system is not sound e-commerce enterprises trading platform is the Internet, for the construction of the information system requires more. Many small and medium-sized e-commerce enterprises do not pay attention to the construction of information security system in order to save cost expenditure. With the continuous development of the Internet, the means of hackers are also getting higher and higher, and when the information security system of e-commerce enterprises is invaded, it may lead to the theft of consumers and merchants' identity accounts, and the paralysis of the trading platform, which will bring huge non-operating losses to e-commerce enterprises. When an enterprise encounters these risks, it must pay high fees to solve the various problems it faces, leading to a significant increase in the cost of the enterprise. (D) poor back-office services, bringing hidden costs customer service personnel in the e-commerce enterprise sales of goods in the process plays a vital role, customer service personnel of the lower level of service, will make the customer put forward a variety of problems can not be solved in a timely manner, affecting the customer recognition of e-commerce enterprises, so that the business reputation is seriously impaired, increasing the cost of customer maintenance expenditures. At the same time, by the impact of the background services, e-commerce enterprises, the positive feedback rate will also affect other consumers on the e-commerce enterprise's judgment, bringing a certain amount of hidden costs. At present, many small and medium-sized e-commerce enterprises customer service personnel professional quality is not enough, the lack of unified management, which will inevitably bring adverse effects to the enterprise, increase the cost of enterprise expenditure [3] . Third, improve the e-commerce enterprise cost management measures and recommendations (a) to ensure product quality, choose scientific and reasonable logistics mode by ensuring the quality of goods, improve the interface product introduction, improve customer satisfaction to improve sales, reduce the return rate, so as to reduce the high cost of logistics costs borne thereby. The improvement of commodity quality can not only save unnecessary logistics cost expenses, but also enhance the credibility of e-commerce enterprises and promote the long-term development of e-commerce enterprises. In the choice of logistics mode, e-commerce enterprises should be based on their own actual situation, between the self-built logistics system and third-party logistics, choose the most cost-effective logistics and distribution methods. In terms of commodity packaging, under the premise of guaranteeing the quality of packaging, it is possible to choose the way of outsourcing packaging materials to achieve the purpose of saving packaging costs. (ii) Strengthen the control of inventory costs First, we should do a good job of inventory forecasting, not overly dependent on sales data, and should utilize scientific forecasting methods to fully consider the actual number of purchases required. Secondly, it is necessary to improve the turnover rate of inventory, so as to accelerate the turnover speed of enterprise funds and reduce the capital possession of inventory costs. Finally, it is necessary to regularly take stock of the remaining inventory, replenish the products that will soon be out of stock in a timely manner, and adopt appropriate promotional methods for the products that will soon be backlogged, so as to reduce the inventory cost of the enterprise and improve the core competitiveness of the e-commerce enterprise. (C) build a perfect information security system e-commerce enterprises must enhance the awareness of website security, at the beginning of the establishment, in order to save a small amount of security construction costs, ignoring the security of their own website construction work, in a timely manner, to buy security software systems, hire network technical service personnel, to help enterprises achieve sound development. (D) strengthen customer service management, strive for positive feedback rate customer service staff is to show the e-commerce enterprise product quality, the company's culture is an important medium, customer service attitude of the customer service staff directly affects the consumer's recognition of a business, the customer service staff for professional training, the development of a standardized customer service guide, can be in the merchant service to win the customer's satisfaction. In addition, it should also receive the goods of the consumer tracking service, ask customers about the evaluation of the product, timely solution to customer problems, customer satisfaction can improve the positive feedback rate of the e-commerce business, to attract more consumers. The quality of customer service, not only can enhance the credibility of e-commerce enterprises, but also for the company to save a lot of marketing costs.