Traditional Culture Encyclopedia - Traditional culture - What is the difference between the business model of the Internet and traditional enterprises?
What is the difference between the business model of the Internet and traditional enterprises?
1, different consumption patterns:
The traditional product economy is enterprise-centered, and production and sales are separated. For consumers, it can only be passively accepted. No matter how consumers choose, they are passive choices: price, product packaging, etc. They are all passively accepted, that is, consumers have no right to speak.
Under the Internet model, consumers can participate in the front-end production process of enterprises, from consumers to producers and sellers, which promotes the evolution of product economy to sharing economy.
2, the change of manufacturing mode:
The fragmentation of the Internet leads to the personalized needs of consumers. What consumers like, enterprises have to satisfy, which is the right given to consumers by the Internet. If we can't meet the individual needs of consumers, then enterprises will be eliminated.
In the field of Internet, consumers often exist in the form of groups, such as communities, which have strong diffusion power. Traditional media thinking can't connect a large number of scattered and fragmented individuals, and the big supply chain platform under the Internet perfectly solves the core problem of entrepreneurship.
3, the change of business model:
The development foundation of traditional economy is the theory of division of labor, and the most common practice of this theory is assembly line operation and programmed operation. Then, after the arrival of the Internet, its decentralized characteristics have broken the closed organization of the enterprise's own system, shaken the hierarchical and streamlined process of traditional enterprises, and made enterprises become a node in Internet distribution.
Baidu Encyclopedia-Internet Business Model
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