Traditional Culture Encyclopedia - Traditional culture - What are the advantages and disadvantages of advertising?
What are the advantages and disadvantages of advertising?
Advantages: intuitive and vivid?
Disadvantages: Unsuccessful advertisements are easily offensive.
Advertising (English: advertising or advertising) means to inform widely. Advertising is a kind of propaganda means to convey information to the public openly and widely through certain forms of media for specific needs.
Generally, it can refer to all announcements that are not targeted at specific objects, including public service advertisements, travel advertisements, commercial advertisements, etc. However, "advertising" in daily life often refers to commercial advertisements, that is, paid announcements used to publicize goods, services or ideas.
The goal of advertising is to persuade the public to induce purchases, increase brand awareness, or enhance product differentiation. Each advertisement consists of a message and a medium to spread the message.
Advertising is only part of all marketing strategies. Other aspects of marketing include publicity, public relations, promotion, competitive marketing and so on.
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